How to choose the right keywords according to the theme of the website

This article is the first of my blog, the previous article is a blog site article bar, haha (in fact, this article has been written before, not released, the following content I will not change the ha)

When I set up this blog yesterday, I thought about the theme of the blog, you may also see the title of my blog is (website optimization-Website operation-the original it blog of the mixed-kid), of course I give my blog positioning is not by search caused to import traffic, So today this article is just for everyone about a website to do up after the first step, it can be said that the first step of SEO should be the choice of keywords, keyword selection is good, do this station of the SEO only meaningful, to the best pursuit of traffic (do not do SEO for traffic), from my years of experience to see, About the choice of keywords, there are probably such a few people:

1: The pursuit of hot words, directly above the title to apply the hot words, move the daily search in more than tens of thousands of, to tell the truth, such a keyword is not a small webmaster can do, the general popular keywords top of the site are the team in operation, can be said to be a ring set a ring (clear division of labor, some full-time write original, Some full-time exchange links, some full-time to do internal optimization ...), of course, if you have the time, you can do it.

2: Or a pseudo hot keyword, pseudo hot Key can be said to be artificially brushed out, like the ADMIN5 4th sector Webmaster Assembly, Bo Hundred excellent Baidu index brush to thousands of, but in fact, the number of searches per day may only be hundreds of, and this keyword search volume is only temporary, do such a keyword is useless

3: Unpopular keywords, such a keyword may be you think you are a little bit of search volume, in fact, the number of daily search is estimated to be 10, you are excited to do the first, but found that the flow is also very small!

Of course, the choice of keyword is ultimately the need to achieve your ultimate goal, regardless of the amount of traffic, so be sure to according to their own site theme to choose the most suitable for your keywords!

Well, said above so much, now come into our topic, how to choose the keyword

First, according to the theme of your site roughly determine the key words in what range, what you sell products, then you sell the product to do keywords, and then through the following I cited several methods to finalize the key words

Two, according to Baidu related keywords This function carries on the website topic keyword localization, for instance the website topic is about the walnut, through Baidu searches the walnut, in the Search time Drop-down box inside will appear the following picture to be shown:

　　

This is based on the user likes to search the group words, Baidu Intelligent display, more humane

Also can pull to the bottom, Baidu related search, which is also about this walnut keyword hot word rent

　　

Third, through the Baidu index to understand the relevant keyword search volume, through this can be very straightforward to know you need to determine whether the keyword is hot, whether there is a certain amount of search, we still use the word walnut as an example. As shown in the following illustration:

　　

Can see this day search volume about 1200, proof or have a certain amount of search, this keyword can bring some traffic to the site, long tail if done good, traffic will be more

Four, according to Baidu Hot List and Google Trends to understand the most popular keywords, then according to these keywords can know what people are concerned about, and then you can in these words to choose the right to do the keyword, which will be divided into-fixed keywords and instant news keywords, the recent earthquake in Japan is the Instant keyword , such words choose to do the site theme keywords also do not have much meaning, unless your site has been done for a long time has the right to heavy, can do long tail, Or a large portal to do the topic page. Baidu Hot List and Google Trends above the general example of the fixed keyword search volume is extremely large, top of the popular Search Day search volume has reached more than 100,000, this is generally a brand effect, such as 4399,qq what, or that sentence, no money did not have a long time plan not to do, of course, since the mention of Baidu Jeppang and Google Trends, I still want to mention, we can according to these words to do relevant keywords keyword optimization, the effect is the same, so the competition is relatively small, we also good to do the ranking!

Five, to predict the key words, this will be inspected to our emotional quotient, the recent earthquake in Japan, there are rumors that Yan is missing and price increases, but Baidu, the relevant articles or very few, but at the end of the search for more and more people, so we made in advance, wait until people know what to do, we have to sit on Mount Tai , in the example, a lot of people like the Rockets game, today is March 20, March 27 rockets game, then we can predict the relevant keywords, we can write: March 27 rockets against the Bobcats game results or something

I used to do a friend of the movie station, traffic has been on not to come, and then find me, asked me to analyze how to do, I looked at his station, weight can also, and then I told him to do the predictive keyword, and Baidu post flow import (Baidu post bar article Baidu included block, ranking high), remember when the South Korean film Iris comparison Fire, At that time only 2 episodes per week, but the web name search will not release the search, so we can write ahead of the news, if now only the first 12 episodes, you can write this title: Iris 13th episode. Iris 13th Download ... Wait, this long tail keyword.

Six, tool keyword recommendation related tools, I personally think, Baidu Keyword recommendation tool is good (after all, Baidu's own products, relative or to be accurate a point) now this tool embedded into the Baidu promotion inside, but the registration is also very convenient, we can go to register look, go inside to find the keyword recommendation, Enter the relevant main keyword, you can get a variety of related and long tail keywords, but also to select the regional (if you are doing a regional promotion, this is more useful)

You can see the screenshot below, the specific later I have time to write out for you

　　

Seven, typos keywords, pinyin keywords .... (for example, net into net, Taobao into a treasure, Taobao also Taobao ...) Wait a lot)

Today is written here, in fact, there are more ways to choose the keyword, we can extend reading, extrapolate, find more ways to believe that they are the most capable, in short, we have to find the key words, and ultimately to achieve their own purpose, which is like choosing a daughter-in-law Ha, hehe, choose a bad end is to divorce ha, Haha, a joke.

Original article please indicate reproduced from the Mixed Kid blog, this article address: http://www.hunxiaozi.com/post/12.html