How to choose the right link construction strategy

Successful linking strategies are based on careful research and structured strategy development. You can plan link building activities in a number of ways, but note that wrong choices can lead to a low return on link building investments, and you should consider which tactics will bring the best long-term value.

Another factor to consider is the availability of resources and whether the link building process can scale. If the site has 10,000 external links, your plan can bring 100 new links, and the effect may not be good. Unless all of these links point to a separate page that targets a keyword, or point to a small number of pages. This is the key point to consider before deciding which link-building method to use. Here's how to choose the right link building strategy.

First, identify possible links to your site type

Some examples of targeted sites include anti-competitive sites in the target market, mainstream media sites, blogs, universities, government websites, links to competitors ' websites, and related hobby sites.

You have to take the time to answer a question: "Why do these sites have links to us?" Open your mind and don't have to limit your answers to your current Web site. In other words, you can create new, compelling content for your target site.

Find out where your competitor gets the link

Finding out who links to your competitors is simple, with tools such as Bing Webmaster Tools, Linkscape, Majestic, or link diagnosis, each tool will list links to competitors ' sites.

After using the tool to get the data, check the competitor's best links (measured by PR or mozrank/moztrust), and find out the opportunities for your site. Competitors may get good links from the media or a range of government websites. Take a look at the links that work for them and you'll know which ones can be effective for you.

Of course, it's a good idea to contact those who have links to competitors, but don't limit the link building strategy to that. Link to a competitor may be 10% of the people willing to give you good links, which is good. But keep your goals in mind and beat your opponents, not follow them. The key is to extract data from competitor links to help you determine the overall link-building strategy. Use it to supplement the list of sites that may be linked to your site.

Review your own web site resources

Now that you have a list of target sites and a general idea of why each site links to you, then you need to review what your site has and what you can add. This should include all existing content, new content that can be created, tools, or even special promotional promotions.

One key point is that the content needs to be unique and differentiated. Content that can be found on 100 other sites will not attract a lot of links, even if the content is not copied but original, it should also provide some new things different from the other content, rather than the other people's articles simply rewrite. The most valuable potential linked objects often understand their business and can discern such simple rewriting, and in any case they will be linked to unique new content and tools. To give full play to the special expertise of the webmaster, to show new ideas or new data, will make the link building process more successful.

Consider your content plan from a business perspective. If you were able to create new content at x cost, and you thought there would be a number of links, how would that compare to the cost of content for another link-building opportunity?

So, you need to create a roadmap that lets you understand the cost of persuading a group of potential linked objects and the value of each set of linked objects. As shown in table 1.

Table 1: Prioritize link building projects

　　

With this data, you can quickly narrow down the range. You may want to pursue high-value activities, and you should continue to consider very valuable and low-value activities. Other activities do not have the same level of return on investment.

Article by Zhanjiang seohttp://www.rmkoo.com First, reprint please keep!