How to classify user search keywords in education and training industry

Education Industry Users Search keywords can be summed up into 5 categories: regional search, accurate search, organization name search, general vocabulary retrieval, and information and other search. As the education industry has typical geographical characteristics and decentralized characteristics, so the education industry website in the search engine promotion should be a large range, not only to cover multiple search platform, more should be in the keyword more choices.

　User Search Keyword Classification method

(1) Region search: The city name plus search items as key words, such as "Zhengzhou Training School", "Zhengzhou computer training" and so on, these can be summed up as a regional search, reflecting the users want to know a certain city training information. Regional search is one of the most common ways for users of education and training to retrieve.

(2) Accurate search: The exact search defined here is relative to area retrieval and general term search, and is not accurate to the "Zhengzhou Java Training School Java training course price" Such a search, in fact, the number of accurate search is very small, as long as the following two cases, this is used as an accurate search:

Region + Business subdivision, such as Zhengzhou Java training, Zhengzhou 3G Training School (the corresponding region search vocabulary is "Zhengzhou Computer School", general "Zhengzhou Training School")

Accurate business name, whether or not there is regional information, such as "Software Development Engineer Training", because these businesses may not be limited to certain cultures, may be online training courses, or other national training.

(3) Organization name search: Use training institutions, training school name to search

(4) General term search: the user who searches through Baidu has a characteristic is the most common search quantity, but the purpose of the user general Word retrieval may be the most ambiguous, for example "Java training course", this also shows that many users are not clear about how to retrieve information accurately.

(5) Other search: A small number of users to retrieve the purpose is to obtain some information or a business related to the site information, not to understand the relevant business, these search terms are included in the "other".

The above list is a general classification, there may be some other search features or search habits. With the development of the Internet and the user's search habits change, may also produce more search methods, which requires us to constantly find, to sum up, to improve.

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