How to control the cost of Baidu bidding to the lowest

Believe that there have been Baidu bidding experience webmaster should understand, if Baidu can not bid when the loss will be quite serious, I was in charge of a study abroad companies Baidu bid, the average daily promotional costs around 20,000 yuan, so high bidding costs are more than 60 per day consulting volume. At first it was the boss of the company who personally managed the Baidu bid, because what do not know spent a lot of wrong money, then find some professional Baidu bidding talent to manage, this just control the budget, and on the original basis also added a lot of words, information coverage more widely, through successful Baidu bid promotion, The study abroad company more and more, the annual performance has exceeded billion. So Baidu bid must be reasonable to plan and layout, so that can realize the maximization of cost utilization, below we will come through the company's situation analysis of how Baidu bid cost control to the lowest.

One, this study company has two websites, these two websites are alternating to carry on the promotion, such goal is if a website has no money time, another website can in time the top, does not appear the situation which the frame. This greatly enhances the influence of the promotion, not to miss some important customers.

Second, the next should be divided into the Baidu auction day and night two accounts at the same time, there may be a lot of friends will be puzzled, why would this be done? Watch Baidu bid friends know that the day to bid a lot of enterprises, and the night to bid on almost no, so if we use the day's auction account to promote, Then the price must be the day's price, it will be much higher. And with another account in the evening to bid, because there is no competitor, we will use a very low price on it, so as to save a small amount of promotional costs.

Third, in the set to promote the key words, should look at the situation of Baidu Index, Baidu index inside the provinces of the search, we can according to this data to determine our direction of promotion. For example, we are targeted at the province's customers, then we will only open the province can be, there is no need to open other provinces, so that the cost of the promotion of wasted.

Through the above three points of analysis, I believe that we basically have some ideas, the general enterprise promotion time for the morning eight to five o'clock in the afternoon, this is and the company's working time is basically corresponding. We can make full use of this time difference, so as to promote the effect of more obvious and concessions, so that both enterprises save money, and will not appear on the promotion of the gap, greatly reduce the cost of promotion of enterprises.

What you should pay attention to when choosing a keyword

One, first of all to determine the core keywords of a good enterprise, these keywords set to exact match, if sufficient money can be set phrase matching, but do not remember to set for a wide range of matching, unless it is to promote the brand not distressed money, or soon Baidu account will be the money in the end of the point.

Second, we can get some types of questioning keywords and core keyword combination, which will greatly increase the user's browsing volume, some enterprises on the long tail of the key words do not pay attention to, then will lose a lot of customers. Want to have the strength of the enterprise can put these long tail words also use up, so as to avoid the competition of other enterprises, but also for themselves to bring a reliable user base.

The above two points is the love of the stars of a little view, in fact, as long as we use their brains, the core of the key words to expand to the other people did not think of the word, or few people to do the word you do, then you can be very low prices to get a lot of traffic, and finally get more consulting volume. The amount of consultation, how to change the amount of consultation for business volume so it is necessary to see the marketing capacity of enterprises, as long as the use of appropriate, we can fully use Baidu bidding very good to promote their business and business. This article by Vanguard Sporting Goods (www.jbbow.com) original information, reprinted articles Please indicate the source of the link, thank you for your cooperation!