How to create content in Web 2.0

In recent years, there have been an endless number of discussions on the Web 2.0 topic. In terms of quantity, it can really be called a lot of things. However, I still can't help but make it happen again and talk about it again with "Web 2.0, today we are talking about Web 2.0. How can we create content?
Web is a vast big platform. Web 2.0 takes root, Sprout, grow, and grow with this platform. Some people refer to Web 2.0 as a concept, while others refer to it as a technology. However, for ordinary netizens, how many people will pay attention to this boring quarrel? Even a considerable number of people have never heard of it. What they want is a cool, dizzy sensory experience! However, internet operators do not dare to neglect it at all. They will definitely pursue things that are favorable for the expansion of their pockets to the end.
In this regard, the Internet counterparts in Europe and America have done very well. Whether it's the search engine, BBS, message board in the Web 1.0 era, the network community (SNS) in the Web 2.0 era, the encyclopedia (Wiki), RSS news aggregation, instant messaging (IM ), they are all ahead of the domestic industry and have become the "wind vane" leading the Internet trend. What about us? In the initial stage, you can only follow the trend, imitate, or make a little "innovation" on the basis of others ". In this way, it is very passive. However, after several years of development, this situation has been improved to some extent, and some successful Web 2.0 websites have emerged in China one after another. These sites are unconventional, innovative, and independent in style, it is refreshing and attractive to ordinary Internet users, advertising users, and venture capital companies. This is an encouraging phenomenon!
How to create content?
The soul of Web 2.0 websites lies in "sharing". Such sharing has two basic features: openness and interaction. Of course, the most important element behind it is the internet users involved. In the Web 2.0 world, Internet users are "God". On the one hand, operators should guide them to "stay" on the website to actively participate in content creation. On the other hand, they should also try to attract more people to browse the content made by others and join the interaction process.
In this case, the positioning of the website is very critical, just like the title of an article. If the preparation is poor, the chances of success will be halved first. There are several well-known Web 2.0 sites outside China, such as YouTobe, Wikimedia, and Second Life, which are not unrelated to their ingenious positioning, youTobe's biggest selling point is video sharing. "Kivi encyclopedia" is determined to use the power of netizens to create the world's largest Internet encyclopedia, "Second Life" uses games as the starting point to create a realistic and attractive 3D virtual community ". In China, EEmap is doing well. Users can create personalized maps on this platform as they wish and share them with others.
Then again, the correct positioning is only the cornerstone of success, and the subsequent content operation is the key to success. Web 2.0 focuses on "user participation in creation". In this content production mode, website operators are required to possess superb marketing skills and flexible and diverse incentives, how can we successfully promote our website to the majority of Internet users and make them willing to participate in the creation and interaction process? The author believes that, first of all, we should give reasonable guidance and, on this basis, let the participants feel that there is a "profit" margin. Only in this way can we stimulate their enthusiasm for participation.