How to determine the main words in the Regional specialist medical website

If you ask Baidu bid to promote the most competitive industry is what, that absolutely someone can reply you: Medical industry. Yes, widely known, the medical industry is a lucrative industry, but because of the increasingly fierce competition, the medical industry, the cost of bidding is more and more high, many medical websites have to change the strategy, from a simple bidding mode to bid and natural optimization coexist mode to reduce costs. So, today we're going to talk about how the local medical Web site identifies the primary keyword?

First, collect keywords

As a new station, you sometimes difficult to determine the site's main keyword How to choose, then, we can use the method of trickery, direct analysis of the opponent's keywords, the opponent's keywords are used and expanded. We analyze the Baidu keyword "Fuzhou Gynecology department" ranked the top three of the site, can be easily collected, the key words to the hospital category, disease category of these two main categories, then we can combine their main project to determine the initial key words.

Second, the analysis of keyword heat

In the first step, we collected some of our competitors ' keywords, which can only be said to be preliminary, we also need to index the keywords analysis. We take "Fuzhou painless people" as an example, through the Baidu Index to the keyword analysis (Baidu index query Platform: index.baidut.com), the key word of the current Baidu Index 83, that is, the word is the value of our effort to optimize.

Third, the analysis of the competitiveness of keywords

In the second step, we analyzed the "Fuzhou painless abortion" This keyword heat, now we need to this keyword competition analysis. We need to first collect Baidu "Fuzhou painless abortion" this keyword natural Top 10 places, need to analyze is whether they are home, analysis of their chain number and daily collection, this side of our previous three-bit data as an example: the first station is the home page of 50, Baidu outside the chain 5600; The second station is the home page of 10, Baidu outside the chain 29700, the third station is the home page of 20, Baidu outside the chain of 36100. Through the data we can be very direct view of the key to understand the competitiveness of the keyword. The general chain number of 10000, it can be explained that the word competition is full of high.

Four, the high degree of competition of the word select its related words

The third step we analyzed the "Fuzhou Painless people" competition degree, for more competitive words, our new station is more difficult to optimize, so we can turn to analyze the keyword related words, through the tool we can find 2 words "Fuzhou painless abortion how much money", "Fuzhou Painless abortion Hospital", Their search volume is 78 and 75, is also the value of our energy, then we can again to these two words for the third step analysis to determine whether the value of the selection of the main keyword optimization.

The selection of the main key words of medical website directly determines the direction of our optimization, which is an indispensable step in the initial construction of a website. Only in the determination of the primary and secondary key words, can talk about the site optimization and promotion, so that customers quickly and accurately through search keywords to find you. This article how to blog original manuscript http://www.kjfczx.com reprint please specify