How to develop a vision or goal for an enterprise

Enterprises should have a hard saying "goal". We hear more and more-but what does that mean?

Isn't there enough labels to describe the enterprise's direction? Do we need another tag? I think we need it, and I have summarized clustering to help distinguish all these labels. What is an image saying that a company wants to become in the future?

This is typically illustrated by advanced management, and is accomplished by working hard to think about things outside of everyday activities in a clear and traceable manner. For example, a Swedish company called Ericsson defines its vision as a pioneer in the communication world. Note: Ericsson is a company that provides communication equipment, software and services.

Also, describe the tasks that an enterprise (not in) or will (not) enter into any business field in the future. It aims to focus on management and employees. A consulting company may define its tasks based on the type of work, the customer it holds, and the level of service it provides. For example, "our business is to provide high-level performance evaluation help and value to medium and high-level managers of large and medium-sized enterprises in the financial industry to describe the culture they need. "

When Coca-Cola proposed this, they set an example. The value of Coca-Cola includes the courage to shape a better future, the use of collective wisdom, authenticity, responsibility, and commitment. If value provides guidance, the principle gives employees a direction.

International Logistics mail service company TNT Express illustrates the difference between principles and values. British company TNT, a pioneer in the European market, lists nine principles of "customer first", which are described as follows: Keep listening and establish close relationships with our customers to help us provide superior services, ensure customer satisfaction. The TNT Australia region adopts different approaches. Unlike the rule-specific principles, it emphasizes four core values: "We are always passionate about our customers." The more we focus on our closer contact, it will be able to communicate more extensively."

So how is the "purpose" different from all other labels above? This emphasizes how enterprises view and guide themselves?

Greg Alex, former CEO and managing director of rea group, said his company's goal is to make the process of buying and selling assets simple, effective, and stress-free. This requires attention to a new and complete level, that is, not only to emphasize the importance of serving customers and understanding their needs, but also to adapt managers and employees to customers. It said, "This is what we are doing for some other people. It is also encouraging, because it requires your mind. In fact, Alex calls it the company's "philosophical heartbeat"

Speaking of other examples of "Goals", let's look at the financial service company ING, jiale's Food Company and insurance company IAG. Ing instructs people to step ahead in their lives and life. jiale is "nourishing the family so that they are healthy and prosperous", while IAG helps people manage risks and recover from off-the-fly disasters.

If you are setting a goal, I suggest: to encourage your employees to work well for you, find a way to express the impact of your organization on the lives of the people you are serving, customers, students, and patients.

In short, let them (employees) feel this.

How to develop a vision or goal for an enterprise