How to Develop product sales plans-Zen question and Marketing

The original product sales plan was so simple that it had the same effect as a friend who recommended the "hypothesis method", but the order was just the opposite. Let's analyze and compare the two methods:

The following is the Zen question of instructor Wang Tong:

Goal: to achieve a new e-commerce project, with sales reaching 6 million.

Q 1: How many products are required for 6 million sales performance?
A: for example, if the current set of products we sell is 1000 RMB/set, we need to sell 6 million sets to achieve 6000 sales performance.

Question 2: How many sets can be sold each month?
A: Only 500 sets are required each month.

Q 3: How many sets of products need to be sold on average every day?
A: It takes 25 working days per month, and only 20 sets are required per day.

Question 4: How many potential customers do I need to implement 20 sets per day?
A: conservatively, one deal is made for every five consultations, that is, 20% of the conversion rate. In this case, 100 potential customers need to consult each day to achieve this goal.

Q 5: How much traffic does the website need to provide 100 consultations per day?

A: for every 50 traffic records and one consultation, it takes more than 5000 traffic records a day.

Q 6: How can I get more than 5000 high-quality traffic records per day?

1. How to search for advertisements: I can easily use adwords to deliver advertisements. On average, I can reach 0.5 RMB for one click, so I only need 5000 RMB for advertising fee per day for 2000 clicks, if these advertising investment can bring 20 orders, that is, 20 thousand of sales, and only 10% of advertising investment, this is very cost-effective and feasible.

2. Free Promotion Method: Using SEO to obtain traffic does not require too much investment. Why is it possible to achieve this goal by focusing on optimizing 50 popular keywords for core products, however, we need to invest at least two people to do this. If we work with some soft text promotions, cooperative promotions, and database marketing, we can also achieve better results.

3. Joint agency marketing strategy: How to Develop 20 network agents and then conduct online promotion skills training for these agents through the Alliance marketing method, as long as their agents can sell one set of products every day, this goal can be easily achieved.

The Zen-question method is very powerful. It is like a sharp knife, a few knives down. It may have been solved after suffering a person for many years. In the same way, many seemingly difficult questions in work and life can also be simplified with the Zen method.

The following is the hypothesis:

Target: sales volume: 6 million

Suppose 1: If you use all the promotion methods to make your product website provide 5000 high-quality traffic each day

Suppose 2: Assume that 5000 of the 100 traffic users come to consult

Suppose 3: Assume that there is one deal in five consultations, then 20 sets are sold every day.

Suppose 4: If you work for 25 days every month, 500 sets will be sold each month.

Suppose 5: Suppose the product is 1000 RMB/set, and the year is 500*12*1000 = 6,000,000 RMB

 

Comparison of the two methods:

I prefer the first method. It sets the goal first and then executes the plan. This is more common sense. The second method can provide reference data for projects that do not know the final result, assume that your website has 5000 independent IP addresses each day, and you can use them to earn profits, such as clicking ads or selling products on e-commerce websites, when the final result of the assumption fails to fulfill your wish, we need to think about how to increase the conversion rate of each step.

You can share your thoughts on how to make a product sales plan.