How to do a good job in online malls

1. Competitive channels or products: at present, many enterprises still lack understanding of e-commerce, and there are still great opportunities in the single-category products, special products or high-end products market, traditional industries such as clothing, cosmetics, and department stores are not recommended to enter. (Refer to Baidu Index)

2. Refine a single product: determine a core product category and refine it. We should start from three aspects: first, we should use the mall article system to provide detailed product information, as long as a user searches for information related to such products, your store must have the information you provide to satisfy the user (refer to Baidu-related search and google keyword search ); second, you can leave images or text on the product display page to prove that the product is competitive. For example, the price, quality, credibility, and characteristics of the product. Third, publicity should be in place, and more soft texts or advertisements should be made for this product.

3. Do not rush to expand: in fact, it is a common mistake that everyone understands. The more products or categories you have, the more opportunities you have. Unless your channels, prices, and quality advantages are obvious. If you do not have this, first let your product form an advantage. For example, Dangdang's books, The Cordyceps of Tibet Mall, the appliances of Jingdong Mall, the men's wear of ordinary customer products, and the maternal and child supplies of Red children ...... Although these websites have now become integrated malls, people still think of their core products when talking about them. Products and malls are well-known in the industry and expand again.

4. Accumulate regular customers in the mall: first, we need to control the refund return speed and do a good job of after-sales service. The online mall does not make payment in a timely manner. We should call after-sales service and notify the customer to confirm the process at the same time, attract new customers and assign special personnel to consult new customers. The more professional the product knowledge, the more customers can be retained and converted into regular customers.

5. Make good use of Taobao stores: Taobao and Alipay cannot be ignored in e-commerce. It is necessary to integrate Alipay into online malls and to open branches in Taobao, it's just that the topic is back to the question that the article begins to talk about-it's not easy for Taobao shops to become well-known. The advantage of the online store is that it needs to be publicized and has its own property rights. Therefore, the primary store only takes effect in the transaction and payment process in the early stages of its development (that is, after the customer confirms the purchase, the store will be guided to pay for it ), of course, the reputation of a Taobao store is very important. Do not think about it. You can consider the method of losing money to earn credibility (such as 9 yuan charge, 6 Mao Chong qcoin and so on ).

6. Effective and useful publicity: in order to develop online malls, advertisements must be gradually increased. If the name is not good, content and external links need to be strengthened, and soft text creation should be strengthened. At the same time, Google and Baidu search advertisements should be considered and SEO should not be excessively relied on.

7. Free release of soft texts: 111cn.net (Baidu) can be used to publish soft texts on the online marketplace for free.