How to do a good job in the website Interior Optimization search Engine Chapter

The SEO work of a website mainly divides into two sections--external optimization and internal optimization. Generally speaking, we have to grasp both hands, both hands are hard. External optimization usually refers to the construction of external links, striving for high-quality external links. But the topic of this article is how to do internal optimization, share some of my views below.

I put the site's internal optimization into two parts: 1. For search engine optimization, that is to do to search engines to see, this is the content of this article; 2. For the user's optimization, the main point is to focus on user experience. These two points in fact some similarities, the middle of the boundary is not clear, you may be in the search engine for internal optimization, at the same time to achieve the user's optimization effect. For example, when you optimize the site's internal links, the natural will let users use your site more convenient. For search engine optimization, I have summed up the following points:

Site Directory structure optimization

The directory structure of the site should not be too deep, flat single hierarchical structure is more ideal state. But this is not realistic for some sites, but the directory level is also best not to more than three layers. If a website, its directory structure is such, Xxx/sports/football/china/csl/club/hengda, if I crawler, in climbing this site will certainly think, "pit dad, bottomless pit it is, do not climb up". Therefore, the directory level of the site must be as flat as possible. So how to solve this problem, there is a way to use two or even level three domain names, such as the previous directory structure can be simplified to Hengda. Xxx.xxx, but the premise is that you have enough content in the directory below first, if not, it is best to use the directory structure, just to streamline it.

website code optimization

First of all, the site's code to be as concise as possible, eliminate unwanted code, can merge the code as far as possible together. At the same time, CSS files, JS files and Web files stored separately, in the Web page code calls.

Code optimization has several advantages: first, it can reduce the volume of files, speed up access speed; the second is to search engines more user-friendly, to avoid it crawling useless code; third, it can make code maintenance more convenient.

keyword Optimization

Keyword optimization involves keyword selection and keyword density as well as the distribution of keywords.

Don't select too many keywords for each page, two or three is appropriate; the key words should match the theme of your page, otherwise the reader points to find that they do not get what they want, will soon quit, bring only garbage flow; Should pay attention to using long tail keywords, pay attention to the long tail and the use of the tip; Generally think about 6% more appropriate, avoid keyword piling up, the keyword should be reasonably distributed in the page title, meta tags, and page content.

website link Optimization

Website link optimization mainly has the following points: Do the internal links, appropriate export links, use good anchor text.

Check internal links, eliminate broken chain, dead chain; do a good job of the links between the pages, the relevant content of the site to link up reasonably; it is best to create a site map for the search engine, which is conducive to spiders crawling to the site; Use good anchor text, use the text linked to the topic height of the page, avoid using pictures or JS; Use a good "nofollow" property, to avoid spiders crawling to the page you do not want to crawl; the appropriate export links, a site with no export links is also not popular with search engines.

Web page label Optimization

Here are a few important labels to focus on.

Title tags, page titles should highlight the theme of the page, try not to use too much text.

Meta tags, here are mainly keyword and description,keyword in the use of the key words in the page, description, do a good job of describing the content of the page, try to be concise and clear, highlighting the theme, there is no need to use a large number of keywords in it.

Although the current search engine has not valued these several tags, but your title, description is attractive enough, will also attract users to your site, so these few tags still need to write attentively.

Strong, H1, H2 ... This type of label is used to emphasize keywords and to let search engines know what your focus is.

Noframes tags, frame structure is not popular with search engines, this tag may be to some extent to solve the crawler crawl frame page problem, but it does not necessarily ensure that the crawler can crawl normally. So try to avoid using the frame structure in your Web pages.

website pictures, flash optimization

Search engines can only read text content, do not recognize pictures and flash. For pictures, you can use the ALT attribute to add descriptive information to the picture, so that the search engine can read, can appropriately contain the keywords of the page, and when the picture can not access, the ALT description can be displayed on the page, so that visitors can easily understand the content of the page.

Flash page can have very gorgeous display effect, but search engine to ignore it, so, to do SEO site, try to avoid using the whole station flash, if you have to use, it is best to add a matching text site for search engines to read.

Here the main summary of the above sites in the search engine to do internal optimization should pay attention to, the public can SEO blog will continue to publish about the site in response to users to do internal optimization should contain the content of the article. Since this is only a summary of the article, the article mentioned in the proposal does not specifically introduce the implementation of the method, we will continue to publish relevant articles to detail. This article by the http://www.zhongkeseo.com can be original SEO, reprint please keep the link.