How to do search engine optimization for web images in "picture-reading Era"

Baidu Robin Li in the recent Baidu Alliance summit on the Forward-looking prediction of "picture" application in the near future will be rapid development, "reading the era has come", and search engines will greatly enhance the support of image search applications. This will also mean that the image of the site in the search engine traffic accounted for the proportion may be more and more big. As an important part of the Web page content, the image has received the neglect of the novice webmaster, so I share some suggestions on the search engine in this paper.

　　1, the picture alt tags add keywords. add alt tag keyword to the page picture, this is the most important job in the Web page image search engine optimization. Alt (alternate text) is mainly to provide the search engine text description, the general visitors can not see. And through the Firefox browser, right click on the image properties can be easily seen. For stationmaster, usually add content process, usually have two kinds of picture generation way, one is oneself last picture, upload process can easily set picture Alt, more stationmaster is by copy other page picture way, for this kind of situation, more is through some technical method, The alt information for the picture is processed in the generated page. Many owners also through a number of code changes, you can achieve the title of the Web page automatically set to become a picture of the alt, and search engines indexed and ranked results are very good, webmaster friends can try their own.

　　2, picture related information to be accurate, rich. search engine is actually very like the index picture, but the premise is the picture related information to be rich. Generally speaking, the picture related information of the webpage includes: Alt (replace text), picture long wide size, page title, picture text, label, name, etc. For search engines, after the index to the picture, is unable to read the image content, need to help some information to understand exactly what this is the type of picture? The user should push this picture when they search for a keyword. and the picture information exactly should explain this information, help search engine better read this picture.

　　3, the picture around the deployment of relevant information. we often in some large portal sites, often see a number of popular Atlas, under the atlas each picture will write down the description of the picture, some of the words with the image keyword matching also bold display. In fact, according to the current search engine technology development, the Web page if only the picture, the search engine can do is simply indexed to the General page title and other related information and pictures of the alt description. Therefore, if you can put some of the picture before and after the description of the text, or with the image keyword to match the description of information, you can better optimize the page in the search engine rankings.

　　4, the picture size control. we know that for a particular type of picture there is a specific size. For example, we use Baidu image search, there will be large map, small map, wallpaper category, Expression class, Avatar class and so on the classification of pictures, these types are search engines according to the size of the picture to divide. Even in wallpapers, the size of wallpaper in different terminals is also very complex. Therefore, as a picture, if you can accurately control the size of the picture, will greatly enhance the search engine on the site image index efficiency and classification rankings. In this respect, we can learn some professional wallpaper, picture site, their picture size control management, from the perspective of SEO is very professional and excellent.

　　5, the number of pictures control. the control here refers to the effective control of the number of images in a single page. When you browse some pictures of the site, you will find a page of a picture, the entire atlas down there are more than 10 pages, is very objectionable. On the one hand, so that the layout can greatly enhance the overall site PV and PV per capita, on the other hand, we can not blame the webmaster, the way this atlas can indeed help improve the Web page image in the search engine included and ranked.

Now all channels have confirmed that the image of the Web page will be more and more close to the search engine, image search engine optimization will become an important part of the site SEO. SEO on the Web page can not only bring more search engine traffic to the site, but also provide users with a better user experience. Therefore, the Web page image SEO is also worthy of our attention. This article copyright belongs to it bubble Hall-it practitioners Home www.3ppt.com webmaster All, welcome reprint, Reprint please indicate the source.