How to do SEO keyword research

SEO optimization in the work of keyword research is the most important part of people, a copy or the site structure to form a link building an important medium, but at the same time because it is too dependent or use extreme, the keyword does not give the site to bring the desired high conversion rate or a good ranking, This is what I want to say today, the importance of keyword research.

The webmaster is responsible for an optimization list, the first step is to analyze the keywords and competition, and then look forward to the optimization of the list of sites and related product sites, and finally perform a series of optimization work. Keyword research makes the site optimization in the same time period to get the conversion rate and ranking advantages far better than other optimization site much better, this is the key word research the most direct advantage. How to do keyword research?

First, start to choose

The first thing you need to do is try to get along with all possible phrases, you can brainstorm from your optimization team, develop a base phrase list, such as SEO seo company Shanghai SEO Company This series of basic phrases, and then use keyword tools to detect these keyword phrase optimization is difficult to degree, Can even dig some other keywords, long tail keyword, Deng https://adwords.google.com/o/targeting/explorer?__c=1000000000&__u=1000000000& Idearequesttype=keyword_ideas can get Google keyword tools, this is a free tool, let us test the use of this tool.

1, Input web site Access Tool

　　

2, input the above three key phrase respectively

　　

The tool will take the initiative to provide you with some reference value of data, keyword competition, the global Monthly search volume, local monthly search volume, there are some other relevant keywords for reference.

　　

　　

Important After you have tested, you will find what is called digital data, the "wide match" in this tool, means that the set of search scope is all the word base keyword phrase all the long tail keyword, for example, SEO this word contains "seo search" "seo service" "SEO keyword Tool" And so on a series of long tail keywords, we want to know how many such keywords can find how much; Of course, if you want more accurate matching keywords, you can click on the left side of the "exact phrase" checkbox, so the keyword after the search will be reduced, but more close to what you want, practice can realize

Second, determine the key words

I have just collected the data to be sorted out in detail, make a reference to the data table, for example, the first column: keywords (initial selection of the basic keywords), the second column: Effective long tail keywords (through google keyword tools to get the keywords), followed by the global monthly search-This is the search/monthly global average??。 This may be in some industries, somewhere, you can set requirements according to the requirements of the user, you can in advance in the tool as shown in Figure 5 to set everything, the resulting data is the user's desired data content.

Iii. organization of data content

Organize what we want based on the data content in the datasheet, "Local Monthly Search", you will see the order of the keywords in descending search volume, through this data sequence, we can see the last one months of the relevant keyword search trends, so as to predict the next one months or even in the future of the time, what the search trend of these keywords? , and then determine the keyword.

Four, the last again filtered

When you look for keywords to pay attention to the analysis of this keyword competition level, do the first thing is to see the keyword phrase search trends, to see which words need to be filtered out, in this case, the webmaster is the most easily entangled problem is, in the end to delete which keywords good? Remember not to linger don't hesitate, the end is the best, Divide the elites into two broad categories:

1. Main phrases

The long-term goal we need to decide will be the target of the main page. This will be a completely generic phrase, such as "SEO Company", "Shanghai SEO Company" and some certain types of phrases with branded goods.

2, Long tail phrase

Consider using long tail phrase types to help us better achieve our goals, research new things for specific parts, and implement the latest Web language, FAQ, etc. according to the user's search habits.

V. Assemble, complete the study

Select 15 or 20 key phrases from a number of keywords and a list of 50 to 60 long tail phrases as the content that needs to be optimized in the optimization list, and then according to the relevant competitive analysis, determine which keywords are the most important, how long after the operation to achieve a purpose and so on, Set a detailed goal schedule for the optimization.

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