How to do SEO Shopping Guide website

Shopping navigation network, as the name suggests, is specialized in E-commerce Shopping Guide website, its profit model, is to rely on CPS transactions. Of course, now Taobao guest is very hot, when it comes to shopping guide net, probably many people will associate to Taobao guest. However, the shopping guide network is more than that. Of course, this is not the focus of today's discussion.

According to my experience of doing shopping navigation for more than one year, overall shopping navigation network can use the following ways to search engine optimization (SEO):

First, the shopping navigation network How to obtain the traffic

seo+ website Promotion

For shopping navigation, a lot of similar sites, so SEO is a big problem, the choice of keywords are also more, but at the same time the keywords are very fierce competition, if the election is not good, SEO is also more difficult, but do shopping navigation network in the SEO must be done in place, because this is a free source of traffic Unless you have the money to bid. In addition, the treatment of conversion rate is also very important.

Second, some key points of SEO

1) Internal optimization

Web page keyword Choice idea: Commodity category is equivalent to do hot keyword, and specific commodity information to do long tail keywords. Commodity categories at the same time play a role in the site map. Keyword density to do a little higher, but not more than 8%, although Google currently has a good judgment, but Baidu on the keyword density too large site more vigilant.

Content processing: For any site, the site content of the uniqueness, uniqueness, originality has been very important. Because the shopping navigation net commodity data is generally gathers, wants to achieve certain degree of uniqueness to need the pseudo original processing. Uniqueness of the second part of the processing is to do a detailed product data crawl, the field must be very thin, so that the page display by adjusting the paragraph position can improve the original.

URL address processing: Static, full spell, the weight of the directory is higher than the page and so on are common to identify effective methods, but the actual operation of most people do not in place. For example, a list page with a table of contents, even if it is paging, and the goods with a full spell, even a very long name.

Web Access Speed: The page must be static! At the same time, compared to Yahoo Ylow, caching, compression, JS/CSS processing, image processing, file header processing, etc., there is no one site can be very perfect to deal with this problem. So for a startup site to be very concerned about the performance of the problem, the force to do perfect.

2) External optimization

Outside chain, link quality, quantity, correlation, first chain, friend chain or whole station chain, this is a very arduous task. Soft, moderate mass, link bait design and so on. From the observation of some relevant site ranking performance, the chain is quite strong, Yahoo outside the chain is more than thousands of, less hundreds of, if the chain does not do well, ranking difficult to have better performance.

Third, summary

How to find as many as possible outside the chain, is to promote the need to consider, it is estimated that at least 500 high-quality outside the chain has the opportunity to obtain better traffic through the search.

This article by the shopping navigation network http://b2c.cm Stationmaster publishes in A5, hoped everybody exchanges.