How to do website optimization Plan four: Website homepage design

When you integrate good keywords, enough analysis of the competitor, then to start the site design, the design of the homepage of course is to be carefully considered, the homepage is the highest weight of our site page, then how to design the homepage, how to decorate the first page of the number of keywords, how to decorate the first page of the column, How to decorate the main content of the home page? This we have to plan well, below AI share his own experience (for the new station optimization scheme, old station belongs to the site rectification program).

　　One, the new station homepage link arrangement

1, the location of the link placement: The location of the link layout determines the weight of the link allocation, in general, links near the head and the bottom of the link is the highest weight of the link, especially the head, "dragon-tail pig belly" in the site layout is also applicable, then after you integrate good keywords will consider the location of the target keyword, Target keyword is the way of the column layout, or the layout of the page, according to their own site positioning direction to choose!

2, the number of link layout: The number of link layout from the site's development direction to start, if you are doing the portal, then the number of links to the layout of course is not the same, if you are an enterprise-type site, especially in the new station this aspect, the number of home page link layout should be controlled in 50 or so. If it is a portal site, from the development of the site and the cultivation of the site, as long as or should be from the main direction, so here according to the specific portal involved in the classification to choose.

3, the link of Friendship control: Personal claim, the new station in 3 months do not exchange links, too many links to the case of friendship link down right, new station just like our children, she will slowly grow up, so we have to treat her like a child, do not let her into the circle prematurely. Of course, this is just a metaphor, everyone should be aware of the importance of linking, especially timeliness. Targeted links can improve your ranking, but more can kill our children, once strangled, just like children sick as a child, grow up will face a scarred.

　　Second, the main page title, description, the wording of the key words

A lot of articles in the headlines are in the A5 a large number of appeared, here to repeat is to call attention to this issue. How to make their own web site title, how to write a description, how to write keywords are very important links, including the column page writing and content title. Since this is a whole space, little AI to share the details.

1, the title of the wording

1 The precise positioning of the title: said accurate is to take into account the development of the site, your site is to brand for the development of the goal or to product development goals depends entirely on the direction of your site optimization program. According to the user's browsing habits, if you are a promotional brand, then recommend the brand on the left, if you are promotional products, then the target keyword on the left.

2 The title of the word control: the title of the word control has a variety of statements, individuals or adhere to the Chinese characters and punctuation should be controlled in 30 words below, to concise, accurate, clear-oriented. For example Aizhong in the Rectification website http://www.yzjdsb.com/is about the generator side, the target keyword is the diesel generator, and is the product promotion as the goal, then my title is such setting (Diesel generator, diesel generator set-China special diesel Generating Unit equipment Network)

3 for the title of punctuation: Opinions vary, individual adhere to the keyword segmentation in English half-width commas, keywords and names between the horizontal line, such as the example above. Of course, do not rule out the word segmentation using the horizontal line. The individual has a personal preference.

2, the wording of the key words

1 keyword number: In general, the number of keywords should be set within 7, the keyword represents the number of words on our site, that is, density, in the integration of keywords and layout keyword when we have positioned the key words, especially the target keyword and long tail keyword comparison, Then the number of keywords should be based on the main keyword, target keywords and long tail keyword density to write.

2 keyword position: Self-evident keyword position is also from left to right in turn to write, according to the density of keywords in order.

3 keywords Separator: keyword separator, universal English half-width comma, space.

3, the description of the wording

1 Description of the words: Generally speaking, if you write a description then the word should be controlled below 70.

2 Description Whether write: For the description of a lot of friends may be clear, sometimes we write the description is not correct, when the search engine caught our site, sometimes will match the different description, and even write with us very differently. So this time we will consider whether the description is written or not? including keywords, is not written? If you are familiar with the Baidu page, we can see that Baidu's page only title, keywords and descriptions are not filled out. Personal advice, let search engines crawl themselves, this will be more friendly, more convenient for readers needs.

　　Third, the column setting

1, the Correlation column setting: The column setting can be set according to the industry correlation, this not only can avoid the so-called keyword accumulation, can explain our website design the artistry, the correlation. From the point of view of the link, relevance is our quality choice, so the layout of the relevance of the column will be more reasonable, the scope of development will be more wide.

2, Long Tail column settings: The long tail keyword as column settings, mainly in order to improve the main long tail keyword in the Web page weight, so many do product site will use long tail keyword to do column.

3, the column setting way: The column setting way may the horizontal layout, also may the portrait layout.

　　Four, the general layout way of the page

1, two-column type: You can choose according to the column settings of different page columns, if your site's columns are horizontal settings, then the two-column page layout, you can take the main content page to explain the target keyword way, the sidebar can choose other long tail to do related correlation.

2, three columns: Because the number of long tail keywords, a lot of friends to take the three-column style design, so you can decorate a large number of long tail keywords, this arrangement is mainly to take the horizontal bar and the side columns are made column layout way.

3, the Comprehensive column: The general column is used to do the portal station to use, the website involves the correlation long tail too many, this kind of column setting most is according to the industry classification as well as the correlation keyword to layout.

　　V. Other settings

According to different industries, we will also decorate flash or video, this design is mainly to give readers different visual and auditory feelings, but also mainly from the reader's aesthetic to consider, so there is not much to explain.

The above is just AI to the website homepage Design personal experience, only for reference, but also hope that you predecessors a lot of guidance!

Copyright: This article from the Small AI maintenance site http://www.yzjdsb.com, starting A5, reproduced please leave a link, thank you!

How to do the website optimization program Three: Competitor analysis