What are the similarities between the new station and the old station?
Suitable for the current development of the daily operation of the site, ordinary SEO how to do? We have to go beyond him.
Search Engine Optimization
1, pure SEO, to pay attention to the latest search engine debugging, to use some tools, the day before the bounce rate is caused by what causes.
Heat, only the contrast can see what the user is concerned about, through the comparison found what things, the thermal map to open Baidu Statistics registration, verification can be, the home of the heat, the darker the color to explain the more clicks, these content can be placed in front, fine-tuning will not affect the ranking. Compare multiple days, right-click can see the user clicks from what word, the proportion, can be adjusted. Showcase our site's excellent content. This is for a site operation.
So many, peer sites? Look at the heat of each other, combined to know this period of time users to see what, can easily come to a conclusion. The section page also can see what the user likes.
2, focus on daily keyword presentation volume, click Volume.
http://zhanzhang.baidu.com/search keywords will see, this site keyword display volume, click Times, can analyze something. Click on what page, explain what problem? It means how many people your site can attract and how well you are heading. Users do not know what your site, is through the title, pictures, descriptions have their own content to find, the title is not strong attraction, show the volume, the low number of clicks indicates that the site has problems, will pull down the rankings.
3, use 10 times a day crawl, find the problem
Crawl diagnosis, update can immediately let him crawl, identify content, see if the site is black.
4, concerned about the latest security information, the day detected your problem, give you information, you can immediately rectification. As a webmaster must always be concerned about the site movement.
Website content Optimization
What do you do with content and outside of the chain? According to the specific website planning, to find out the users of the current quarterly focus on the content of the increase to optimize the synthesis, in various forms to meet.
Office supplies How to know users this quarter concern content, you can through the Baidu Index, demand map, the recent 7, 30 days of concern about what, the rise of the decline, it is clear to tell you. Update the content on this basis. Eliminate what you don't need. Do things to have data, so that users stay longer, the greater the opportunity to convert.
What form to meet, picture, text, question and answer, the choice of quality quantity, etc.
Content that fits the keyword rankings
Are there any changes to the keywords searched for in June and December? Not much, but will the demand be the same? Clothing, decoration can be the same?
According to the needs of the seasonal keywords, conversion and increase the flow of the key words to rely on
The ranking content only obtains the search engine ranking inside the page, the website inside page can increase infinitely, the new inside page is not a keyword. This is the solution that the website encounters traffic
Requirements for each page update, for the page title in the design, site content optimization is to do keyword collection.
External promotion
Many students care about how to do the chain, where to do. But what is the purpose? Promote drainage, attract spiders, the keyword ranking is also helpful. Because of the uncontrolled, the chain is lost,
Daily optimization requires links to be added and checked.
What outside chain should be rejected? These sites have problems, simply do not have her, external chain analysis tools, open, gray, garbage outside the chain does not need,
The external chain of micro Bo can be drained, is good outside the chain. Click on the weight is Baidu important algorithm. We send out the chain is not to quantity, but quality.
Friendship link 30-50 is almost, as long as normal can do.
Exclude unwanted link weights
Promotion Marketing
Users of the central storage of the users to buy products to store, sell clothing, summer can not wear winter, seasonal reminder of the user. As long as you can think of a way to use
Import of marketing traffic
Soft text, soft advertising, fashion network,
Community, the title should be interesting, ad-
Share: There are people where there is marketing, there is marketing where there is interaction, there is interaction to share, give users a reason to share. All kinds of jokes, current affairs, funny,
Micro-marketing is about telling you how to let users share your content.
Summary: The optimization of the daily optimization of the search engine, site content optimization, daily external promotion optimization.
