How to do the local portal website to do the search engine optimization

Most Web site promotion is inseparable from search engines, local portals are no exception. So the relationship between local portal and search engine has great significance for the promotion of local portal website. Before the website is online, make the content structure good, at least let others look like a website. Otherwise, even through some kind of promotional promotion someone came, but give people feel not ideal, they will still go away. Even after your site is done, because of the previous bad experience, or there will be a lot of people have Ji.

The concrete content structure constructs, then with your website localization related, here does not do the concrete discussion. But to explain is, home, List page, specific content page from the title, to the main page, to the bottom of the page layout and optimization of the key is still a lot of attention. At present, some of the mainstream of domestic CMS in this respect did not very good. Of course, this open source CMS is not for your site positioning and demand to make the appropriate optimization, more still rely on local site operators to explore their own.

Although the local website optimization does not have the unified standard, but may also give everybody to list some suitable reference.

First look at the first page optimization, the title of the structure can be: "Site name + site Simple introduction," such as My site's homepage title is: "Yellowstone Life Network-Huangshi area life consumption portal." This is more than a single site name to enrich the point, which "simple introduction of the site" also played a role in the description. Tell the search engine what your site is like.

Second, the first page to note that the keyword distribution density. For example, my site is the Huangshi area of the portal network. I certainly hope that the "Yellowstone" keyword can be ranked in the forefront of the search. So the best "Yellowstone" keyword in the home page density of 1%-6% (of course, some places say 3%-6%).

Then the writing about description and keywords should also be regulated. Keywords to precision less, description also to achieve precision short, no need to write a lot, too much too long description may dilute the theme of the site. Look at the following table pages, the format of the title can be written like this: "List type + site name", such as mine is "Yellowstone News-Yellowstone Life Network", Yellowstone News is a good keyword. There are a lot of links in the list page, are these links in absolute or relative? There seems to be no special requirement, but the relative links can reduce the size of the page and also facilitate the crawling of the search.

Finally look at the specific content page. This kind of page optimization should be the most important. Because in general, the site from the search engine traffic is mostly from the specific content page.

If the content page is a news class, the title can be: "News title + News type + site name", such as "Yellowstone Hotel advance booking Group Dinner-Huangshi News-Yellowstone Life Network", so, news headlines, types, may become the search keyword. If the content page is classified information type, then this title format is easier to obtain traffic from the search engine, because the classification information type, namely job search, second-hand, home economics can be regarded as long tail keyword.

At the same time for the content page, you can add some promotional code, such as "put * * recommended to your QQ/MSN friend bar", you can add some bookmark code. The first spread of your website, the second to your site added to the chain. Finally need to point out, if your site just do it soon, no PR, not even included, no one is willing to make friends with you chain, then you like me, a lot of writing some good articles. I'm sure it won't be long before the search engine crawls to your site.