How to do the new station SEO?

The rapid development of the Internet, accompanied by the use of the site is gradually climbing, more and more sites springing up, for the new station, how to do a good job seo planning it? Presumably this is the problem that many marketers are facing at present, need to think deeply, and finally come to a conclusion. The web site from the beginning of the design to the post and operation, these processes seoer credit is indispensable. In the new station planning process must do a good job in each stage of the SEO planning, only in this way can fully and quickly reflect the value of the site, so that its Web site on-line operation phase of rapid improvement in the overall ranking. So, the new station how to do a good job seo planning it?

　　

1. Select Domain Name and space

The use of new stations must be based on good domain name and space, want to make more use of the site later, from the point of view of its own value, then in the details must be strictly, in the domain name choice must be based on the actual situation of the enterprise itself, often domestic domain names to choose to grasp the domain name suffix, whether Lenovo memory, Whether I can reflect the brand of the enterprise. Domain name selection can grasp the relevant keywords pinyin abbreviation or Business Contact telephone, remember the site domain name must be short and not too long. and the purchase of web space is more important, need to take into account the space configuration problem, traffic restrictions, IIS restrictions and what basic functions, these need to consider, especially for the speed of space and stability must pass the data test. Recommended in the purchase of space to grasp the domestic more authoritative server space, and do a good job in the process of operation monitoring, once the space problems, timely and effective processing, of course, the best case is to use the server.

2, improve the basic functions of the website

At the beginning of the new station construction, it must be perfected to its basic function, not only for search engine, but also to satisfy the user experience. The basic function of the website is mainly the Sitemap.xml map of the website, the production of 404 pages, the 301 permanent redirect, the processing of dead link, the robots.txt file setting, and so on, which must be dealt with and perfected continuously. Sitemap.xml site Map of the role is more convenient and quick to let search engine spiders understand the basic structure of the site, more conducive to crawling and crawl, site map should be active to the major search engines to submit. and the production of 404 pages is mainly to improve the user experience, so that users can feel the different vision. 301 permanent redirect Usually, the Web site without www will be jumped to the Web site with www to prevent the dispersion of weights, and the processing of error links is to take advantage of user behavior experience.

3, the Site keyword layout

The beginning of the new station must take into account the overall site keyword selection and reasonable layout, in particular, grasp the relevant column page title tags, keyword tags and description tag, remember in the three tags in the stack of keywords, at present, it is best to use a single keyword effect is most obvious, must be from the user experience to consider SEO , will be a reasonable distribution of keywords to the home page, column pages, list pages and content pages, and in the optimization process to pay attention to more publications and concentration, so as to be enough for the site in a short time to get better weight, page ranking effect more obvious. In fact, the keyword layout also involves link structure, the importance of link structure is undeniable, need to strictly control the trend of links.

4, high-quality content update

Content as a search engine ranking important indicators how can ignore, as a new station, more need to rely on high-quality content to lay the foundation, the quality of the Web page directly depends on whether to solve the problem for users, whether users and search engines like, this is reflected in the search engine is particularly important. Under normal circumstances, if a large number of new stations to update high-quality content, create a large number of high-quality pages, the site will be the first time the search engine to give a higher weight, but also the need for perseverance, so as to break through their own bottlenecks. High-quality content often needs to be innovative, thinking must be unique, so as to meet the needs of more users, generating the resonance of thinking.

5, the construction of high-quality outside the chain

The most demand for the construction of the chain is high quality, rather than blindly the quantitative relationship, many new station marketers are anxious, in order to build a large number of outside the chain, relying on irregular methods, the use of mass model to carry out a large number of outside the chain of construction, the consequences of doing so will not only improve the rankings have effect, but lead to negative benefits of the Severe cases cause the site to be K. In the process of constructing the outside chain, we should grasp the correlation of the total number of the chain and the external chain platform. At the same time also need to pay attention to the diversity of the form of the chain, the construction of the chain should be more grasp the content page links, you want, not the home page link, you want, if the user really reprint, is the recommended home page more? Or is there more content pages? and pay attention to the quality of the chain article, so the drainage is very helpful.

Source: Zhengzhou Network company http://www.zzwlgs.com, author: Yang Nan strong, reprint please specify.