How to do the website seo--talking about personal cognition

I was originally written for several years of reptiles, the principle of search engines and commonly used techniques are also known. Recently, the company also revisited SEO, in the face of the current company website dismal SEO effect, did not do enough. But currently responsible for SEO work arrangement is also a lack of discipline, so I listed a personal cognition, I hope that the overall work plan to help, but the specific operation is still more to see other web site skills.

1. What is a search engine?

If the white box angle, is nothing more than a crawl module, plus index module, open-door search function, inside the more sophisticated actually there are many algorithms to enhance the effect, the main support is to rely on map/reduce these big data architecture.

If the black box angle, this thing is very interesting, you can think of him as a brain, he went to look at the Web page, according to the law of the page to explore those more important, and when you ask him, he will you may more want to see the information in front.

White box angle If you do not know the specific algorithm, in fact, there is a lack of guidance, so some of the original Baidu employees ran out to others to do SEO. But the black box angle can give us an important revelation, now in order to make it smarter and naturally use a lot of machine learning algorithms in search engines, so he will really have more complex algorithmic logic, perhaps you see him as a person, a higher degree of abstraction is easier to understand the way the search engine works.

But after all, he is a collection of procedures, he is more logical than people, so there must be a certain rule to distinguish, that seo is actually the game.

2. The process of Web page collection (TAO)

Want to improve the SEO, first to understand how the Web page is crawled and collected by crawlers. This is broadly divided into three stages:

1. Find this site

1) through the external chain of the website

2) search engine webmaster backstage can submit

2. crawling this site

1) Crawling according to the structure of the Web page: the most basic page collection method, generally is the breadth of search, you hide the page more deep that may not crawl to.

2) Robots protocol constraints: The crawler will first look at this, to determine which constraints of the crawling rules, well-known search engines will abide by this Convention, if the individual crawler that very likely ignored.

3) According to the Sitemap crawling: is to list all the information resources of the site, the province's crawler to the Web page by one, the crawler is the most labor-saving crawling way.

4) Regular Visit page, update the content of the page

3. confirm the value of the page and included

1) more easy to find pages

2) More pages within the chain

3) The main content of the page is more valuable, original content and a certain length

4) The URL is relatively short, the level is relatively shallow

5) Good anchor text, use a tag and img tag

6) The content of the webpage is clear and easy to search

7) content is not frequently modified

The above three steps, there are many ways to optimize, are very important.

3. Optimization of SEO methods (technique)

Optimization process for the ingest process, each, and then consider the overall. Here are just a few words of conventional means.

3.1 Increase the exposure rate of the website

1. Links: Needless to say, the old means, the higher the weight of the Web page link your site, your site weight will also improve, try to make others home link, so the best effect.

2. Unsolicited submission: Search engines are now not worried about finding Web pages, but the site is afraid of search engines do not come, so it is natural to open the active submission of the portal.

3. Guide users to share or quote: If a lot of users cite your page, it will greatly increase the anti-chain, than the manual to add a friend chain effect is high, this actually a bit of growth hacker meaning.

4. News page report Link: This can go to some high-weight sites, but also relatively easy to be reproduced.

3.2 Optimizing the navigation of the site

1. The navigation bar as many examples as possible to classify, so that the entrance is more shallow

2. Do not need to ingest the URL, set the Nofollow label, so as not to spread the weight of the page

3. sitemap page add links to more pages

4. Increase the number of links on the home page or sub-homepage

5. Keyword long chain, if there are keywords there are aggregated links

6. Plan the key words, the user easy to search words to do content, such as title, tags, etc.

7. Page content increases Lenovo's information to increase the number of times the other pages are rendered and how many are imported

8. Plan the site structure so that important information looks like URLs shorter and clearer, unimportant can hide deep points

In principle, as many portals as possible lead to content pages, the more often it is presented, the more important it is to find the Web page. You can have more dimensions to link pages together, and the page will actually increase the crawl depth.

3.3 Enhanced Page Information value

1. URL static, dynamic links will not be included, this needless to say

2. TDK optimization, especially title, is basically the most weight of the page content, do the title of each page

3. Keyword optimization, good long tail words, in fact, rely on the keyword of the Web page is not much use, now see a lot of pages with H2 prominent page information labels, or is very easy to retrieve.

4. Duplication of the content of the Web page, the same content can not have a different URL, otherwise it will be considered cheating

5. The title of a tag, anchor text, and the alt of the IMG tag are the main sources that help search engines understand what this information is, especially when the anchor text is completely unrelated to the Open title, which in fact makes the search engine confused about what the content is.

6. Original content generation mechanism, such as to have an endless stream of original content generated

7. Use good h1, H2 tags, so that the search engine clearly know what your main content of this page is, so it is easier to be retrieved.

8. There is a certain length of the page body, otherwise the page will think that there is no information, this content is mainly text.

3.4 Whole Station weight

1. High weight of the outer chain, so that the weight can be passed

2. There are enough pages to be included, the more content of the site more valuable

3. A lot of original content, must constantly produce content, and it is best to use UGC to produce

4. Opening speed of the website

5. Stability of the website

4. Balance of Tao and operation

SEO is a meticulous work, the most painful is the optimization will not immediately see the effect, each optimization will have a certain impact, but it is difficult to assess how each change will have a big impact. So now make SEO are quickly become metaphysics, this is really black box on the inevitable status of optimization.

But all of this, as long as you have organized to do, the search engine each stage needs to consider the problem well, natural ranking ahead. For example, my blog, as long as the article pushed to 51CTO home, will be Google to the first page, or even the first, Baidu a bit do not understand why the inclusion effect is poor.

Therefore,SEO as a whole is a "Tao" problem, as long as you according to its logic to optimize will have effect, but the effect of the difference depends on the "technique", the skillful operation will be more effective . SEO This thing is more interesting place, is how to cheat the search engine, let him feel that your things are most worth to be included and presented to the user. The aspect of the technique can be done a lot of means, in fact, this thing in the Internet is also fully visible,seo inference is to the search engine to see things people must also be able to see , so as long as the intention to learn and observe, and then can think more, the method should be very much.

Finally, SEO is a need to have to advance, have tracking, have the effect of things, do it to do it well!

How to do the website seo--talking about personal cognition