conform to the historical trend, a large number of network community SNS (social Networking Services) developed. SNS is designed to build a network of interpersonal networks, so that the public can achieve social will. SNS satisfies the people's desire to communicate, and becomes the hottest word nowadays.
In just a few years, Facebook in the United States overtook Yahoo as the world's second-largest website, and its founders became the youngest billionaire. In the country, to the school (everyone) network, NET, etc. as the representative of the SNS site into the social strata, its ultra-high popularity, huge market prospects attract
People to join the construction of SNS website in the wave. However, a lot of preparation is needed to build an ideal SNS site.
First you have to choose an open source SNS software platform. At present, many of the domestic SNS website, the content is similar, there are albums, friends, novelty, small games and other content. In order to occupy a place in it, SNS website must have uniqueness. At this time, the importance of open source software platform
is protruding out. Open source software source code, call for more people to modify the perfect and enrich the software. The advantage of choosing this kind of software is that we can add new function and application continuously according to user's demand, continue to attract users, improve user stickiness, which is to the website construction especially SNS website is to close
Important. Domestic do a lot of this software, but really do open source of less, Jooyea (easy) team research and development of iweb SNS Open source software is one of the best (here the author is no longer detailed, interested friends can visit the Jooyea (Poly Easy) website to view). Next design
Site templates, layouts. Just like a performance, the platform is set up and then beautify the stage, and then it is staged in an opera. The template and layout of the website must be considered carefully. Now the SNS website plagiarism is rife, the homogeneity is serious, if blindly plagiarism, will forever be dumped by others in the back. So, I
What we have to do is to constantly pursue change, to maximize the diversity of the layout. You can choose the default site template, or you can design a new template. Open source software is also recommended here, and the features of open source software determine that there will be a lot of apps and templates from which you can choose to mix freely.
The combination of personality interface will attract the user's presence, perhaps this is the beginning of your success, why not? The website has been done, the rest is how to promote their own site.
on the promotion of a lot of methods, can be summed up in line with the next two kinds. Site establishment of pre-proposal to promote the main online. In general, the SNS promotion method has the following kinds:
1, soft text promotion of soft text is a better way to promote the SNS site, good soft text can attract users to try to reside.
2, Friends invite although friends invited to be borrowed by many sites, but still is a good way to promote. After all, whether in reality or virtual network, people most trust is their own friends. So friend invitations are essential.
4, advertising site has just begun to need to open awareness, so advertising is also an important link in the promotion.
5, Bulk Mail This is widely criticized by people of viral marketing. Mass mailing is classified as spam by many people, but pay is rewarded. However, SNS website, SNS finally to establish is a trust, the real community, to recruit users after registration is more important is to allow users to communicate with each other.
6, Forum, blog post leave Link This is also as a site to promote a method. Later words to consider the SNS site is to trust the friend relationship, rather than site traffic.
7, online activities online activity is a better way to promote the site or registered members to lead the organization of activities. A very successful example is the one-hour activity of the Earth, organized by the White society, just like the previous period.
8. Offline Activity marketing is an important way of offline marketing. It can quickly improve the visibility and reputation, can most directly attract users. However, the scope of the campaign marketing is relatively small, and the need for a certain amount of money, recommended by the strength of the website to do.
9, DM publicity leaflets and other online media promotion
10, other promotional methods to promote the site a lot of ways, only to find the right one is the best. Promotion is just to advertise the site and attract users, but this is not the ultimate goal. Communication between users, the formation of a certain site culture or atmosphere so that members have a sense of belonging, as a SNS site,
This is the most important thing. Only master the user to master the future.
How to do well SNS community website