How to effectively determine site keywords

If you're considering how to get high traffic through a search engine, then the keyword must be an investment that is very beneficial to your job. Whether you want to make your own keyword determination work, or hire a professional to do it, I promise, as long as you read this article, you will have a better understanding of how to determine the keyword, so you will be targeted to the search engine to do a lot of work to further retain your visitors.

The importance of keyword selection

One question that people often ask is: What keywords should I identify for my site? This is a good question! Because the keywords on your site should not be overlooked. The choice of keywords should be considered as a major part of your overall marketing strategy.

Unless something makes web spiders "crawl" onto your site, the words you put on your site should often be indexed by search engines. How does a search engine differentiate your site? How can netizens find your site through a search engine? The text content of your website is an important basis.

The most basic choice of keyword strategy is to choose those words that are often searched by netizens. Don't try to think in terms of the people who are proficient in your business, but consider the problem from the perspective of your target audience. For example, if we want to build a website for a ski resort, I will not be identified as a "ski" or "snowboard", the word is too common, there will be thousands of competing websites.

Our target group is the people who like skiing, if your keywords are too common, then we have a large number of visitors who are looking for people who are interested in "skiing" and "snowboarding," rather than on specific visitors who want to actually ski. Those who are specific, really want to ski will not enter such a search term, they will enter a word may be "ski resort", "Ski holiday discount coupons" or choose some qualifying words such as "Harbin * * Ski resort" and so on.

You can't optimize your site just for a word like "doctor", and you need to make sure that your target group is looking for specific doctors and specific illnesses in all the specific areas of the pharmaceutical industry.

If your keyword is extracted from the product or service you provide, you can also apply the above ideas to your business operations. If you are selling special products, or products produced by special manufacturers, you will find that netizens are not searching for universal vocabulary. Some of the words extracted from a particular product or manufacturer may be such as "Dell notebook computer" or "Halliwinston jewelry" and so on.

Choice of key words: Focus on your focus!

You should update your content by focusing on sentences instead of individual keywords, and when you do this, you should make sure that you can push those visitors to your site and that the visitors are looking for products and information that you can provide, Do not attract visitors who are not looking for products or services that you can offer. If you're offering what a new visitor is looking for right now, that means there's a lot of potential customers on your site who are buying high.

I must emphasize that, don't waste any time on a keyword that no one will search, don't optimize your site for it. You have to focus your keyword research on all of your keywords. Your keyword research should provide you with valuable information that will help you decide which is the target keyword. When you want to determine the key words, there are two important factors you want to analyze, first, you have to determine the number of keywords to be searched; second, the number of pages of your competitor appearing on the search results page after you enter the keyword.

It's easy to determine the number of your competitors ' sites, just open a search engine that you like, type your keywords, and see how many sites appear in search results. Unfortunately, it's not easy to determine which keywords most people type frequently, and it's hard to do this job.

Fortunately now there are a lot of tools, free, paid, can be used for keyword research, let us take a look, analysis and analysis.

Keyword Confirmation Tool--the key to enlarge the browsing volume!

Keyword tools can help us peek into the search engine world. The best thing about the keyword validation tool is to help us identify which of the keywords that are being typed are the most popular, and do you really want to know what keywords are commonly used by people who spend a lot of your time confirming? How exactly do we know how many times we've searched for the keywords we've extracted? Take a look at the keyword confirmation tool. (This article is mainly about foreign keyword tools, in this regard foreign services are more professional)

There are a lot of free keyword verification tools available, the most popular seems to be the Overture keyword tool, and those who pay the tool, they still have a big gap, but it is still an efficient, can tell us how to do good tools.

A paid Keyword tool is a tool that helps you delve deeper into critical statistical areas, most of which come from their databases, and data from databases that are reported by search results from billions of different search engines around the world. You can use this tool to identify what people are searching for, what search terms bring the most traffic, and what keywords to improve your online business.

At present, two major keyword research companies are word Tracker and keyword Discovery. They have some unique features that make a difference between the two, but they have some similarities. Some of their programs start with generic keywords, and then find words from their database that relate to your initial keywords. The biggest difference between them may be that they offer a different "keyword making" tool.

Once they find the words they think are relevant to your initial keyword, you'll get a list of keywords to choose from. Most cases show that the first few words on the list will be the keywords that you will confirm, and the more keywords on the list, the fewer occurrences in the search engine.

One of the biggest features of keyword tools is the "Keyword manufacturing" tool. It is used to help you pick out a replacement shrine that you don't immediately think of, and these tools may help you find words that end in a plural, or present, or end in ing, or even misspelled words. These keywords are just for your advice, and you still need to make sure they are not the words that netizens will type into the search bar, and many have made a mistake about arrogance, which is to assume that it's a good idea to use different forms of a word without doing research.

When you decide your keywords, keyword tools use the Kei,kei tool to determine the validity of any keyword, the most appropriate keyword is the most popular (there are a large number of searchers), but the competitiveness is not strong, that is not appear in a large number of pages.

So is the keyword tool worth owning? From my point of view it's still good, they can help you find keywords quickly, and more accurate than your own hands. Once you have a list of keywords, it's time to put these keywords on your website, browse your keyword list, logically divide them into 2 to 3 groups of words, and find ways to put these words on a Web page, which is very effective for your readers.