How to enter an industry and analyze competitors

As a webmaster, which industry are you going into? Many times we forgot to ask ourselves, so the rash into an industry, the result is disastrous, we waste a lot of time, take no success through SEO, let alone realize the value of the site. For the new webmaster, the beginning of the establishment of a lot of research work we can not be omitted, can not be omitted. The first step is to conduct a study of competition in the industry. For SEO personnel, the industry's competitive situation is the most intuitive embodiment of the target keyword above. We should plan our own target keywords. Then the competition analysis, the site's keyword to determine is the basis of SEO work. This process we have to do a lot: including keyword analysis, industry competitor analysis, the current status of the site assessment, SEO optimization work of the forecast, the cost of investment time and can expect the return should be implemented. In this process, the keyword analysis should be the most important.

Stationmaster wants to enter an industry before, should combine own hobby, technical specialty, network resources and so on. I have done a website, I am not interested in this industry, but because the potential to bring a great profit, so in the lack of interest and professional expertise in the premise of entering the industry, the result is of course I was easily defeated by the competition, can not insist. The establishment of the industry to establish the scope of keywords. Then the next keyword analysis. This process is very familiar to the work of Seoer, but also is not the right choice of work. Establish keywords based on user search volume. Through a variety of keyword mining users in need of this product or service search what keyword, and then through the SEO tool to dig out the relevant keywords. We will at least list these keywords in a table for analysis.

Then is the keyword competition degree of concrete analysis. Such an SEO article is very much, SEO steps we are familiar with. First look at the number of Baidu search results; then look at the number of Baidu auction ads, if possible can also query prices; then look at the top of Baidu's Web site is the title is written there is the keyword, whether it is the home page, and then preliminary analysis of the top ranked Baidu competition site strength and so on. The results of these analyses are then recorded with detailed data.

Select the criteria for the keyword is clear: in your list of keywords, through the analysis of data comparison keyword heat and competition, in principle, the selection of large, competitive keywords as our site's core keywords. We all know that the core keyword selection of the harm caused by improper choice: too broad, difficult, small transformation, the scope is too small, small amount of search, through SEO to do the home page also can not bring too much traffic, not to say transformation.

Choosing a good keyword basically means you want to enter the industry, then, next, you should be more specific to the competitor site within the industry. Do SEO must not avoid competitors, talk about the competitor's research, often inseparable from the analysis of opponents of the site, and competitors are constantly changing. When we decided to enter an industry, set up a website to start SEO, competitors will be with us for a lifetime.

So how does an executive officer analyze a competitor's website? What are the Webmaster or SEO personnel to analyze? Simply put it in the following steps.

First look at the weight of the competitor site. Starting from the age of the domain name of the site analysis, (Use this tool can be queried about the site domain name information: http://whois.domaintools.com/yahoo.com). The next analysis of the site's SEO status, specific to the main keywords in Baidu, Google rankings, the number of external links and quality analysis, (Yahoo SEO tool query Outside the chain is very accurate, the tool's address is: siteexplorer.search.yahoo.com/).

Then look at the site itself, the number of the site, PR value, the size of the site itself (using SEO commonly used to query the Purple Ling site: Query included quantity, comprehensive use of intitle: and Inurl command site in the entire search engine situation). In the analysis of the site's external chain or advertising information can be queried whether to appear in the bookmark site, portal blog, commercial advertising information, microblogging, other large web sites.

Then you should analyze the optimization of the competitor's website itself. such as the layout of the navigation bar, columns, content structure, how to distribute keywords (each page is optimized which keywords), the site internal link structure, the use of nofollow settings and Content page optimization (including the writing of articles, the layout of keywords in the article, bold, picture alt situation, etc.).

Finally estimate the traffic situation of the competitor website roughly, the rank on Alexa (this is not very accurate) and other webmaster tools to inquire, recommend Google Trends for website tool here, this can carry on the preliminary understanding to the approximate flow of the competitor website. The size of traffic also reflects the effectiveness of website optimization from one aspect.

Analysis ranked in the search engine home several characteristics of the site, to do the above work, you have a general understanding of the competitor site, and then you can tailor their own SEO strategy and specific SEO techniques. The article First rookie SEO forum www.seo147.com, the original article writing hard, recently was opened by the Collector collection one months let me very sad. Welcome everyone to reprint the exchange, please specify the source.