How to establish "Gold" keyword Thesaurus in mid-term SEO

Doing SEO is a hard and very challenging job, his biggest cost is actually time cost, need stationmaster have super willpower, the general SEO painstakingly put the rank to do it is not easy, but the most terrible is not to do rankings, but we put the ranking up but the conversion rate is low poor, Cause our upfront investment is wasted, stationmaster sometimes also encounter such awkward situation, cause this kind of main reason is in optimize the medium term our key words did not carry on the keyword in the excavation, establish a high quality keyword word storehouse, how in the end how to excavate our key words, the mining keyword should pay attention to the detail aspect processing, In order to find a good keyword in the industry, today to share a few steps to build a keyword thesaurus.

　I. The purpose of establishing the Thesaurus of key words

In the entire operation of the SEO process, the choice of key words directly determines the level of traffic and conversion rate of our website, especially in the middle of SEO optimization, we have been doing so several key words, our conversion rate has never been promoted, the road of optimization may enter a bottleneck period, This time to dig new keywords to build a high conversion rate of the keyword Thesaurus is particularly important, the establishment of a reasonable keyword thesaurus can let us pay the resources in the early period to get a good return.

　Second, how to excavate the key words that have the effect

1. Through the initial selection of keywords, we first through the understanding of the industry using reasoning to infer the appropriate keywords, reasoning is not a random inference, for the target keyword, we still have to revolve around our products, can be from the product characteristics, categories, language description and related products in these areas to expand the word, In terms of the long tail, we can expand by asking the class and the question-and-answer class, for example, where is the crane company? which crane company in Shandong is good? And so on.

2. Data analysis of the inferred keywords

Here we use a few of the tools we often use, the enterprise version of Baidu Bridge and TQ business pass.

If our site is bidding, then it would be great for us to analyze the keywords. We can test the keyword by bidding to see which keyword conversion rate is high but the competition is not high, bidding is the analysis of keyword competition and conversion rate of a very good experimental base, bidding not only to save time costs, At the same time, the accuracy of the bidding is also very high, for us to establish a keyword thesaurus has a great help.

If there is no bid, we will use Baidu Bridge and TQ Business Pass statistics of the following several data

<1> customers through what words to enter the site for these words we all have to count, the general TQ Business Pass will show customers by search what word entered the site, these words we all use the form record well.

<2> Consulting Volume keyword which keyword consultation quantity is high which low, even those words have no consultation quantity, these words we also use the form record separately.

<3> deal key Words every deal we have to record the customer is through what keywords to enter the site and eventually achieve the business, this is particularly important.

　Third, the keyword data classification and comparison processing

Deal with all the above keywords data, compare processing, in the middle of the optimization of our core keywords row to the home page after each for a cycle of such data statistics, three months after the classification, elimination of those useless, low conversion rate of keywords, the establishment of a keyword thesaurus, Keywords in the thesaurus are very powerful keywords, these resources are not the same industry resources.

Our keyword thesaurus is not static, we have to pass the data analysis and contrast, the continuous improvement, the establishment of keyword library is a keyword and the user experience a good combination of the way, at the same time we according to different keyword allocation of different resources, reasonable distribution of our external chain and other resources.

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