How to evaluate the Popularity of a website (Link Popularity Check)

How to evaluate the Popularity of a website (Link Popularity Check)

Author: chelong District

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Summary:

This article describes how to evaluate the popularity of a website by Using implicit search engine commands ". You don't have to patiently read all the following content:
This is because the latest http://www.alltheweb.com/has provided a more powerful inverse link statistics Tool: urlinfo
Http://www.alltheweb.com/urlinfo? Q = www.chedong.com

The results are as follows:
Find all 54 external web pages that link to "www.chedong.com"
Find all 27 external web pages that contain the term "www.chedong.com"
Find all 162 web pages indexed under "www.chedong.com"
Discover who owns "chedong.com"
See how "www.chedong.com" used to look

The most successful result of Google and other new search engines is that PageRank is used to sort webpages and always put the best results at the top, which greatly improves the search quality. To put it simply, PageRank is similar to the reference system of scientific and technological documents. Who has many pages and has a high level of authority to reference your pages, it indicates that your pages are of high quality and popularity, pageRank is high. Therefore, this is why the page also contains the keyword "MP3", why is MP3.COM ranked first, and MP3 downloads from some personal websites ranked later.
The general saying about website POPULARITY is: link popularity, that is, site POPULARITY. For the Site Promotion Service, the popularity evaluation of the site is already a very common indicator. Many advanced search functions of the search engine include the reverse link search function: lists All other webpages linked to a webpage address. Therefore, the number of reverse links can also be used as an objective indicator for site popularity evaluation. A dedicated website promotion service provider helps you directly capture similar results from multiple search engines.

Check link popularity on Google. The first two websites will find two well-known websites: LinkPopularity.com and LinkPopularityCheck.com.

I compared the results of LinkPopularity.com and LinkPopularityCheck.com. Linkpopularity.com does not provide good search results and uses Google results. This is an incorrect method, as will be mentioned later. LinkPopularityCheck.com has better results. The principle is to use the LINKTO: command function of some large search engines to calculate the number of links to a specified webpage. The higher the number of links, the higher the popularity.

Data Source result
LinkPopularity ALTAVISTA, HOTBOT
Google results are average, but Google results should not be used as indicators
 
LinkPopularityCheck ALTAVISTA, HOTBOT, MSN, and LYCOS have many results, and there is a good interface. The results are sorted by the number of links found and expressed in a column chart.
However, there is a problem with their msn interface and there is a problem with the statistics of subpages, such as http://news.163.com/viewpoint.html. The result is 0, but entries should exist on the top.

Of course, there are many similar resources and even source programs on the Internet. I will not introduce them here. But are these data objective? With the commercialization and division of labor of the Internet refined, the search results of most websites are actually provided by a few large search engine technology providers, such as Google, INKTOMI, fast and so on (go to the page search of these portals and check the powered by above). For example, YAHOO's backend Webpage Search Engine is Google and LYCOS's backend is the FAST search engine, in fact, the search results of MSN and HOTBOT are provided by INKTOMI. The reason why the number of results of different websites is slightly different is only due to restrictions on the terms of service. Therefore, if you can try to use the search results of the backend service provider, the number should be comprehensive.

Secondly, some results are not reverse references. I tested the above search engine interfaces according to the following rules:

Domain names can be differentiated: www.yeah.net> chedong.yeah.net, so that the domain names of many personal sites can be different from www.126.com and www.yeah.net.
Sub-directories: You can differentiate the homepage and its sub-pages of a website, for example, http://news.163.com/and http://news.163.com/viewpoint.html.
Major websites: www.yahoo.com> www.sina.com.cn> www.chedong.com
For specific command interfaces, refer to the introduction to some implicit commands of various search engines in the Measuring Link Popularity topic. Finally, I chose the search engines used for site Popularity evaluation: AltaVista, msn (inktomi), AlltheWeb NorthernLight, the four big engines: (not Google, because its link: Command is actually for domain names, such: the result count of www.yeah.net and chedong.yeah.net is the same)

Command example
AltaVista link: URL Command
MSN (Inktomi) Click Advanced Search. In the following drop-down box, select link to url = and enter URL asp? Q = http % 3A % 2F % rows "> http://search.msn.com/results.asp? Q = http % 3A % 2F % Signature
AlltheWeb link. all: URL
Note here the URL needs to remove HTTP: // http://alltheweb.com/search? Cat = web & lang = any & query = link. all % 3Achedong.yeah.net
NorthernLight link: url http://www.northernlight.com/nlquery.fcg? Qr = link % 3 Ahttp % 3A % 2F % 2Fwww.yeah.net % 2F

Finally, it should be added that sometimes the results may be inaccurate due to problems such as the ENCODING in the URL, so the number of results has been corrected.

You can use the following portal to test a PHP program that can complete the above functions:
Http://www.chedong.com/linkPopCheck.php
Program source code:
Http://www.chedong.com/linkPopCheck.php? Show = source

In addition to the number of links, the other factor that affects site popularity is the quality of reverse link sites: the authority of referenced sites, if a page is linked by a famous site or linked by some personal sites, its PageRank is very different. The PageRank algorithm prevents many individual users from using a link bomb to maliciously increase their rankings.

Conclusion: Factors Affecting the ranking of websites in search engines

There are many times of being referenced by others;

High Authority of referencing your site itself;

Suggestions for increasing your website's popularity:

Interworking with other websites through link exchange;
Promote your website through some large websites as much as possible;
For more suggestions, see:
How to Improve the ranking of websites in Google? Search Engine-oriented Website Design
Html> http://www.chedong.com/tech/google.html

How to Improve the ranking of websites in Google and search engine-oriented advertisement Models
Http://www.chedong.com/tech/google_ads.html

References:

Measuring Link Popularity
Http://searchenginewatch.com/webmasters/popularity.html

Google's secret-PageRank bottom-up solution
Http://www.kusastro.kyoto-u.ac.jp /~ Baba/wais/pagerank.html

More free search engine optimization tools:
Http://www.stickysauce.com/searchenginetools/