How to evaluate the three important SEO indexes on the website of Woodpecker site evaluation method

The Woodpecker website evaluation method is through to the website three important SEO index localization, carries on the comprehensive, systematic, scientific appraisal to the website. Its evaluation principle is: through to the website search engine affinity, the user experience degree, the website Security degree Three index's consideration, expands to the website each main element the scientific appraisal, and proposes the reference numerical value and the rigorous appraisal process, finally obtains the website Optimization level appraisal report. The Woodpecker site evaluation method was first proposed by the domestic SEO worker obsession.

　　

Applicable website

Domestic small and Medium Enterprises website, blog, News type website

Basic principle

A site that is waiting to be evaluated can be seen as a big tree, this "tree" has some traditional elements, and according to the elements of a Web site, you can map them to the composition of the tree elements: the basic structure of the site (tree trunks), site content (leaves), the site's external links (root), site functions (fruit), Website basic attributes (bark); After this classification is done, the following is the position of the evaluator: The evaluator is a woodpecker, with the following elements: Evaluation tool (mouth)--to find the hidden problems of the site, evaluate the process (paw)-– used to locate specific parts of the site.

Operation Process

The first step: the basic structure of the site evaluation: the first use of "Dead Chain query Tool" to the site dead chain for a comprehensive check, check out the dead chain to be registered and note the death chain belongs to the column. The second is the basic level of the site analysis, in addition to "Home" "List Page" "Article (Products) page", whether there are other basic levels, the Woodpecker site evaluation method on the basic level of the site rating is: three (good), four layer (Liang), Five (bad), six layers or above (bad), The simpler the basic level of the website, the easier it is for search engines to access and crawl articles.

Step two: Evaluate the content of the website: first use the "Included Query tool", check the amount of the site, and then use the "Site page statistics tool" for statistics, the proportion of two kinds of data calculated (included Amount: Total page), Woodpecker site evaluation method on this data rating is: 100:99 (good), 100:89 (normal), 100:79 (good), 100:69 (Bad), 100:59 (bad), less than 100:49 (serious bad). Second, check the site link definition: Check the site link has the following problems: 1 contains rare characters 2 level is not clear 3 code Shanyu 4 chain took long. Finally check the site map: Check whether the site has a site map.

The third step: the external links to the site evaluation: Check the site external links two steps 1 quantity: Not too many, the site on-line 1 years, the number of outside chain control between 2000 to 7000. 2 Quality: High quality outside the chain such as soft, encyclopedia, etc., the proportion of total outside the chain the greater the better.

The fourth step: the website function is evaluated: The website function increases based on the user experience degree, but if the function is too many, will affect the search engine to crawl to the website, Check the site function is mainly to check whether the site has the following basic functions: 1 Download features 2 favorites This site 3 online customer service 41 keys to adjust font size 5 related article recommended function 6 site chain function (Previous page Next, browse the path to jump, custom page jump). The above functions are to increase the user experience degree of the basic functions,

The Woodpecker website evaluates the basic user experience degree to consider, will its income small and Medium website basic function catalogue.

Step Fifth: Evaluate the basic properties of the website: Site Property Evaluation content includes 1 site title (40 characters within) 2 site keywords (60 characters within) 3 Web site description (140 characters within) 4 website opening speed (telecom and Netcom dual-line test) 5 Web site Host Security (whether brand host)

The superiority of the Woodpecker website evaluation method

1 is systematic and scientific

2 accurate positioning of the site's main elements

3 main evaluation indicators have reference values

4 based on search engine and user experience degree of design, professional and strong.