How to extract valid key words from industry website

Hello everyone, I am the Grand Internet. A few days ago I went to see an engineering information network of customers, their site is to do the project tender. Recently their site has just been revised, although the site's Baidu weight, PR value and included are good but visitors are much less than before. After our professional analysis, found that his site although also do some simple optimization, but the keyword is not a, the problem found we can solve the problem for them, as shown in the following figure:.

Through the above case, I think I am also a field of "experts", the key word system this aspect of experience can also be taken to share with you. How to analyze and choose key words? keyword analysis, selection directly related to the location of the site, we have to pay attention to user experience, experience, reasonable practice, to the keyword better application to SEO. We have to stand on the customer's point of view to select keywords, analysis of their peer site to explore effective keywords. Engineering Bidding Network we find for them the peer effective keywords, as shown in the following figure:

　　

Many times, in the preparatory stage before the establishment of a website, builders or owners have a clear purpose, theme: the need to build the site is the company's image, brand demand, or are interested in some aspect of their content. If you want to build a site is well-known, proficient in the field, the establishment of keyword system can be from experience, knowledge, from the daily work or the general practice of the knowledge system to refine the summary.

We are in the analysis, the choice of keywords most of them are to emulate the good competitor website, in fact, we can carry out keyword extraction from daily work. Or use the case above me to analyze, they are engaged in engineering tenders, we can easily from their daily extraction of a more professional project bidding keyword system:

Main words: Tender

Second-level keywords: project tendering, equipment tendering

Three-grade keywords or long tail words: all kinds of Brand + project bidding, all kinds of brand + equipment Bidding (Huaxia project tender, Huaxia equipment bidding)

Corresponding to this, if you want to establish a tender-related site, you can use the various resources of the site to match this keyword system:

Home: Main key keywords and two keywords to optimize;

Website channel (or column): Optimize the relative importance of some of the three-level keywords;

Website text or topic, Small classification function: Optimize the long tail or even the key words.

It's simple, isn't it? In fact, for people familiar with a certain field, to build a keyword system itself is not a difficult problem. The above keyword is the simplest and easiest to establish the keyword system, if the webmaster itself is familiar with this field, through the daily work of accumulation, it is easy to extract out. However, this does not mean that from the perspective of Search engine optimization, such a keyword system is an easy to optimize, easy to promote the system, but also need to do a lot of careful analysis and judgment.

And the day-to-day work of the keyword system to build, if the search Engine optimizer (SEOer), webmaster in a field, industry, according to their familiar industry information, can also design the relevant keyword system. As an example of engineering bidding, according to different information sources and emphases, we can construct a unique keyword system from the project bidding rank:

Main words: Engineering bidding ranking

Second-level keywords: Project bidding project ranking, engineering bidding equipment ranking, engineering bidding enterprises ranking, etc.

Three-grade keywords or long tail words: Region + brand + price + function + Project bidding rankings (Nanjing Huaxia Project Bidding rankings)

This keyword system can clearly see and in the example of the keyword system is different, but also belong to the industry's knowledge and information, so according to different people of concern can be based on the information they know, design a different keyword system, and as long as the area is familiar enough, Each keyword system has a very high value.

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