How to find free online games with huge investment?

How to find free online games with huge investment?

Currently, happy digital has just ended its marketing campaign for millions of free cursors, this has led to a dramatic increase in online users of three online games, namely "BCC", "Destiny II", and "Rainbow Adventure. For the emerging free operating model, online gaming giants including Kingsoft and Shanda in China are still in silence in this field, and there are different opinions in the industry. Some insiders believe that the free model, as a market strategy for some online game operators to kill a bloody path in the fiercely competitive market, has been vigorously promoted in South Korea, however, most manufacturers in China do not have the appropriate technical conditions and market operation capabilities.

　　　　

Some insiders believe that the online gaming industry in China is currently in the growth stage, and because most operators do not have Operation Experience in the mass entertainment industry, the profit model is limited to charging gamers a certain fee. At present, the majority of network operators are focusing more on themselves, and a large number of homogeneous products have been launched in the same mode as follow-up; regardless of the consumer psychology of different groups, let alone the development of new demands. With the further development of online games to the popular entertainment mode, online games will inevitably learn from the experience of developing various peripheral value-added products in the film and other entertainment industries, and form resource integration with traditional industries to form multiple profit models. In this regard, the free mode is just the beginning. The next step for online games is to develop towards content, brand, and industry chain.

　　　　

At present, there are nearly 300 online game manufacturers in China, of which about 150 are game developers, ranking second in the world after South Korea, and nearly 200 online game products. As market entrants gradually increase, the cake in the domestic online game market will continue to grow bigger. However, due to a single operating model, the investment of huge amounts of money has not brought more fresh breath to the online game industry, A large amount of money is spent on game development and development, advertising and media, and a large amount of energy is spent on the fight with existing counterparts. But this does not bring the winner in the industry. The characteristics of the online game industry, unattainable capital, brand, and market have set up barriers for the promotion of small and medium-sized online game operators.

　　　　

As a matter of fact, several major online game operators have not yet entered the free mode due to historical reasons, but they have already begun exploration based on their large customer base and good brands. The combination of Shanda's peripheral product chain stores and traditional supermarkets, the exchange of advertising resources between Kingsoft and gorumbia, and the real exchange of virtual items between online fans, the newly-opened advertisement location in Korean online games, without exception, indicates the rapid development of online games, a large fixed consumer, and gradually entering the mainstream culture at the same time, the online gaming industry itself will serve as a new entertainment and communication platform with obvious social resources, it will gradually explore its business value in the exchange and cooperation with traditional industries.

　　　　

However, it is undeniable that online game providers in China have fewer opportunities to learn from foreign counterparts. After all, online games are emerging entertainment industries, the business cooperation model with relevant industries can only refer to the experience of other entertainment industries. That is to say, the lack of rich experience in the online gaming industry and the lack of commercial talents in cross-industry operation severely restricts the exploration of the innovative path. At the same time, because many small and medium-sized game operators lack a large fixed user base, they will be greatly limited by resources when exploring new game profit models, it is still in a weak position in the interactive business model of industries related to the society, and more importantly, it relies on the power of traditional industries.

　　　　

In this regard, free is just a model, a brave innovation and exploration. behind the free architecture, operators need to have excellent resource integration capabilities and business creation capabilities. Many game operations will inevitably fall down on the road of exploration, and they seem brave and tragic. But from the perspective of material exchange in commercial society, spiritual exchange, and the foreseeable development prospects of information technology, this is only the darkness before industrial integration.

　　　　

Perhaps we should not focus solely on the free model, but on how many ground-breaking activities of game operators in.