How to find new ideas when doing product design?

Product is not only one design, life is not only one answer.

Professor Tina Seelig a small test at Stanford University in class. The test content is as follows:

1, the class of students into 14 groups, each group to a $5 envelope;

2. Students have four days to think about how to complete the task;

3, each team needs within two hours, the use of 5 dollars to earn more money;

4, Sunday Night to organize the results of the group and issue to the professor;

5, Monday morning with three minutes to the class to show their results.

The one that impresses me the most is a team that didn't spend $5, they found a company that wanted to recruit at Stanford, sold them 3 minutes of the results, and got $650, a typical example of a box out of mind.

We do product design when the initiative to jump out of their own box of thinking, often can bring new ideas. So how do you jump out of the box of thinking?

1. Listen to others ' suggestions

Once a colleague has designed a scenic app, a well-behaved display of scenic spots and activities list. At the demand review meeting, another colleague who has been to Disney has said that Disney's official app has been a great help in his experience of Disney's tour. In every part of the attraction, you can see your location in the app, as well as the queuing time of other sights and attractions around you, to make it easy for visitors to choose their nearest rides. This has brought a lot of inspiration to the project team.

When we design products, mostly rely on their past experience to think, a person analysis products will inevitably fall into their own thinking of the box, this time to actively invite other product managers and project managers to interact, add others experience , the effect will often be better.

2, take the initiative to change an environment

In a project emergency, it often takes a few days to complete the entire product requirements analysis. Last month, I was in charge of a training program that needed to complete the product requirements analysis in a week. After talking to the customer about the requirements, I wrote the first draft of the project requirements, but there are still questions about the core functionality of the product and the framework of the product.

So in one afternoon, I took the initiative to leave the office, and found a no-brain thing to do: In the customer's shop for a whole afternoon. This let my brain relax, but the subconscious has the function of the product has been classified, back to modify the product prototype, the effect of the design has finally been highly recognized by customers.

Continuous thinking can make people feel exhausted and not conducive to generating interesting ideas. when the work is tired, take the initiative to "escape" the office every day, go to the customer's environment experience, go online to listen to a new course, to try a new app, noon to a new restaurant to eat, will bring us fresh experience.

3, the smallest can supply thinking

I have been listening to a few lessons with my daughter for two months. After listening to two art classes, she chose one, saying she wanted to stay there every day, drawing from morning to night. The daughter is also very interested in the music, hears the music to be active sings the dance. Later, I took my daughter to experience the ukulele course, for 5-year-old children, the small hand by the chord will be very difficult, after class she said that do not want to come again, also suspended the idea that let her learn this instrument.

The experience before you actually use it is important. Without experience there is no concept, and you do not know whether you like it or not. Now we do products will pay special attention to this concept, so that customers experience only a small number of functions of the product, and then according to customer feedback and then the next step of development , the real product is worth the development of people.

Want to be a writer? can write while working.

Want to be a salesman? You can work as a micro-trader while working.

Don't know what work to do? Can choose a different internship each summer vacation.

Thinking out of the box, the product is not only a design, life is not only one answer.

Source: Network

How to find new ideas when doing product design?