How to design a successful website

Design
With the continuous development of network technology, network application has penetrated into every corner of human society. As the support point of the network world, it is a hot spot: The government uses the website to promote its own policy agenda, and increasingly become a through train to communicate with the people; Enterprises use the site to promote their image, mining unlimited business opportunities, personal use of the site to display personality style, create a bridge of communication. More and more people want to own a Web site, open up a world of cyberspace. How to design an excellent website? On this issue, people discuss a lot, can discuss a lot of content, coupled with the rapid development of network technology, it is difficult to put forward an absolute authority and correct design ideas, the author is not, according to their own design experience, summed up the following basic design ideas:
I. Locating the subject and name of the website
The theme of the website is the subject of the website, the problem that the website design starts to encounter first. Site theme strange, dazzling, as long as the thought, you can make it out. The following are the 10 categories of the top 100 U.S.-famous web sites in the 99 rankings of the United States Personal Computer Magazine (PC Magazine): Category 1th: Online job Search; class 2nd: Online chat/Instant message/ICQ; class 3rd: Online community/discussion/mailing list; 4th Class: Computer technology Category 5th: Web/Web Development; class 6th: Entertainment websites; category 7th: Travel; category 8th: reference/Information; class 9th: Family/Education; 10 Categories: life/Fashion; Each category can continue to be subdivided, for example, entertainment category is divided into sports/movies/music and other small categories, music can be divided into MP3,VQF by format, RA and so on, according to the form of classical, modern, rock and so on. At the same time, various themes linked and cross-linking can produce new themes, such as tourism forum (tourism + discussion), the classic play (soccer + film) in this way, subject matter can be thousands of. So many subjects, how to choose? Follow the principles are as follows: 1, the theme to small and fine: positioning to small, content to fine. If you want to make a comprehensive site, all you think wonderful things on top, then often counterproductive, giving people the feeling is no theme, no characteristics, everything, but everything is very superficial, because you can not have so much energy to maintain it. The biggest feature of the site is new and fast, the current most popular personal homepage is updated daily or even a few hours update. The latest survey results also show that the "theme Station" on the Internet is more popular than the "foolproof station", like stores and department stores, if I need to buy something on one side, I will definitely choose to buy a shop. 2, the subject matter is best your own good or favorite content. For example: You are good at programming, you can build a program enthusiasts website, interested in football, can report the latest situation, star dynamics and so on. So in the production, will not feel bored or powerless. Interest is the motivation to make the site, there is no enthusiasm, it is difficult to design a good site. 3, the subject matter not too excessive or the goal is too high. "Too much" refers to all the subjects that are visible everywhere, such as software downloads, free information. "Goal too high" refers to the subject has been very good, well-known sites, you have to surpass it is very difficult.
If the subject matter has been identified, it can be a name for the site around the subject. The site name is also part of the site design and is a key element. You see, "Computer Learning Room" and "Bathers" is obviously the latter concise, "Flute Park" and "midi Paradise" is clearly the latter clear, "Children's World" and "Chinese kindergarten" is obviously the latter atmosphere. We all know PIII's Chinese name "Pentium", if changed to "Run", may not be so "fire" today. As in real life, the site name is upright, loud, easy to remember, the site's image and publicity also has a great impact. My suggestion is: 1, the name should be positive. In fact, is to be legal, and reason, and love. Cannot use the reactionary, pornographic, superstitious, endanger the social security the noun sentence. 2, the name should be easy to remember. It is best to use the Chinese name, do not use English or English mixed-type name. In addition, the site name of the word should be controlled in six words (preferably four words) within, four words can also use idioms. There is also a benefit of fewer words, suitable for the layout of links to other sites. 3, the name must have the characteristic. The name level can be accepted, if can embody a certain connotation, give the viewer more visual impact and space imagination, it is top grade. For example: Music avantgarde, Web page Pottery bar, e-book space-time and so on. In the embodiment of the theme of the site at the same time, can point out the characteristics of the place.
Locate the CI image of the website
The so-called CI (corporate identity) means to unify the image of the enterprise through vision. An outstanding website, like the entity company, needs the overall image packaging and design. Accurate, creative ci design, the promotion of the site has a multiplier effect. The specific approach is:
1, the design of the website logo (logo)
Just like trademarks, logo is your site characteristics and connotation of the concentrated embodiment, see signs let everyone think of your site. Logo Design Creative from the name and content of your site:
(1) The site has representative characters, animals, flowers and so on, you can use them as a blueprint for design, to be cartoon and artistic, such as Disney's Mickey Mouse, Sohu cartoon fox and so on.
(2) The website has the specialized, may take the article which the profession has the representative as the mark. For example, the Bank of China's copper logo, Mercedes-Benz car steering wheel logo and so on.
(3) The most common and easiest way is to use the English name of their own website as a sign. Using a variety of fonts, letters of deformation, the combination of letters can easily make their own logo.
2, design the standard color of the website
The first impression of the site comes from a visual impact, and determining the standard color of the site is a very important step. Different color combinations produce different effects and may affect the mood of the visitor. To give a practical example of this: IBM's dark blue, Ken Red Stripe, Windows window logo red and blue yellow green block, all make us feel very appropriate, very harmonious. "Standard color" refers to the image of the site and the extension of the connotation of color. Generally speaking, a website standard color not more than 3 kinds, too many people dazzled. Standard color to use for website logo, title, main menu and main color block. Give people a sense of unity. As for other colors can also be used, just as embellishment and foil, must not be distracting. Suitable for Web page standard colors are: blue, yellow/orange, black/gray/white three series of colors, to pay attention to the reasonable color matching.
3, the design of the site's standard font
As with standard colors, standard fonts are specific fonts used for logos, headings, and main menus. In general, the default font for our web pages is the song body. In order to reflect the "unique" and unique style of the site, we can choose some special fonts according to the need. For example, in order to embody the professional can use the coarse Song, the embodiment of the design can be used advertising body, the embodiment of a kind arbitrary can use handwriting and so on.
4, design the website propaganda slogan
Can also be said to be the spirit of the site, the goal of the site. In a sentence or even a word to the height of generalization. Similar to the actual life of the ad gold sentence. For example: Magpie's Nest "taste Great", Maxwell "good things and good friends to share", Intel's "Give You a Pentium heart" and so on.
Third, determine the site of the column
Building a Web site is like writing an article, first of all to prepare an outline, the article can be a clear topic, level clear. If the site structure is not clear, the directory is complex, the content of the east a piece of the West. As a result, viewers are not only confused, but also difficult to expand and maintain their websites. The subject matter of the website has been determined, and collected and organized a lot of relevant data content, but how to organize content to attract net friends to browse the website? The essence of the column is a Web site's outline index, the index should be the main body of the site clearly displayed. General website column arrangements to pay attention to the following aspects:
1. Subject matter
Classify your topics in a certain way and use them as the main section of your site. The number of subject columns in the total column to occupy an absolute advantage, such a site obvious professional, prominent theme, easy to impress people.
2, set up a recent update or website guide column
Set up a "recently updated" section to take care of the frequent visitors and make your homepage more humane. If the homepage content is huge, the level is many, but does not have the station inside the search engine, the establishment "the Website Guide" column, may help the initial visitor to quickly find the content which they want.
3, set up a two-way exchange of columns
For example, forum, message book, mailing list, etc., can let the visitor leave their information.
4, set up a download or FAQ answer section
The network is characterized by information sharing. If you set up a data download section on your homepage, it is easy for visitors to download the required information. In addition, if the site often received friends about a certain aspect of the problem letter, it is best to set up a frequently asked questions to answer the column, both convenient for users, but also can save more time.
Iv. Determine the directory structure of the Web site
The directory of the Web site is the directory you created when you built the site. For example, when creating a Web site with frontpage98, the root directory and the images (picture) subdirectory are created by default. The directory structure is good or bad, to the viewer is not much feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has an important impact. Here are some suggestions for building the directory structure:
1, do not put all the files are stored in the root directory, will cause file management confusion
You often can't figure out which files need to be edited and updated, what useless files can be deleted, which are associated files, and how efficient they are. In addition, the upload speed is slow. The server typically establishes a file index for the root directory. When you put all the files in the root directory, even if you upload only one file, the server will need to retrieve all the files again, create a new index file. Obviously, the larger the file size, the longer the waiting time will be. So, minimize the number of file stores in the root directory.
2, according to the contents of the column to establish subdirectories
The establishment of subdirectories, first by the main menu column set up. For example: The Enterprise site can be company profile, product introduction, price, online orders, feedback, etc. to establish a corresponding directory. Other minor columns, similar to what's new, links more content, need to be updated frequently can establish a separate subdirectory. And some related strong, do not need to update the column, such as: about this site, about webmaster, site experience can be merged into a unified directory. All programs are typically stored in a specific directory. For example: The CGI program is placed in the Cgi-bin directory. All content that needs to be downloaded is also best placed in a directory.
3, in each main column directory to establish a separate images directory
Creating a separate images directory for each main column is the easiest to manage. The images directory in the root directory is only used to put the home page and some minor columns of the picture.
4, the level of the directory not too deep
The level of the directory is not recommended to more than 3 layers, maintenance and management convenience.
5. Do not use Chinese catalogue
6, do not use too long directory
Five, determine the link structure of the website
The link structure of a Web site refers to the topological structure of the links between pages. It is based on the directory structure, but can span the directory. There are two basic ways to build a Web site's link structure:
1, tree-like link structure
DOS-like directory structure, the first link to a page, a page link to the level two page. Such a link structure browsing, the first level of entry, the level of exit. The advantage is clear, visitors know exactly where they are, not "fan" road. The disadvantage is that browsing efficiency is low, one column under the sub-page to another section of the sub-page, must be around the home.
2, star-like link structure
Similar to Web server links, each page has a link between each other. The advantage of this link structure is that browsing is convenient, you can always reach your favorite pages. The disadvantage is that there are too many links, it is easy to make the visitors get lost, confused about where they are, see how much content.