How to develop the product details page of the WeChat third-level distribution system? -WeChat tutorial

The three-level distribution system is actually a mall, but the sales model is dominated by the three-level distribution model. What should I pay attention to when developing a third-level distribution system on the product details page?

Third-level distribution system development

1. required part of product details page of Level 3 distribution mall system

1) promotion description of Level 3 distribution Mall (selling products, matching products, promotion products, and preferential methods)

The promotion information should be designed to be very obvious, the promotion information should be enlarged, the color should be highlighted, the temptation of the price, the display of click buttons, and the display of the classic promotion form is also the most attractive to consumers, therefore, promotion means are also the most important.

2) attracting purchases (selling points, emotional impressions, buyer reviews, hot sales)

According to the data analysis, it is found that the first part of the consumer's brand recognition rate is the first graph, and the first graph is the brand image of the entire details page, which plays a critical role. Therefore, the brand image must be impressive to consumers.

Brand images should include brand products, product names, and product selling points. Create a brand image poster based on the product selling points, and add a background that suits the product's functionality. in this way, consumers can be more moved by emotional interactions.

3) Product Display (color, details, advantages, selling points, packaging, matching, and effects)

Design the combination of text and text based on the product selling point and material diagram. of course, we always pay attention to the text usage specifications, the uniformity of the size and title, and the prominent font usage specifications of important selling points, in order to make the overall selling point uniform and consistent. The product image display is also the best embodiment of the brand characteristics.

4) transaction description (purchase, payment, harvest, inspection, return and replacement, and warranty)

The transaction process of Level 3 distribution system development mainly includes purchase, payment, harvest, inspection, return, warranty, and other details. only with these designs can we attract consumers more.

In addition, should the product details pages of all third-level distribution mall systems be sorted in a unified manner? Of course not. different products vary widely. different categories and brands all have different characteristics. they should be positioned based on the characteristics of the brand, and the logic direction of the details page should be set based on detailed descriptions of selling points. Therefore, in the development process of a third-level distribution system, you still need to perform operations based on location and time.

2. the level-3 distribution system should develop a high-sales product details page

In addition to the basic development requirements, we also need to create a high-sales product details page on the product details page to create a breakthrough point for weighted traffic. You can start from the following aspects:

1) achieve associated sales

The biggest function of associated sales is not only to distribute goods, but also to increase the unit price of the third-level distribution system, so that consumers can buy this product and want to buy it. Even if the customer unit price cannot be increased, the conversion rate of the distribution mall can be increased.

2) write well at the beginning

The first three screens are very important, and they are also the core position of consumers. You can use these three screens to show your advantages, such as shipping insurance, sf Shipping, new for life, carefree after-sales service, no reason to return, full or full delivery, etc, make consumers think that you have the best service and cost-effectiveness, and make consumers more eager to see your products.

3) product advantages (selling points)

What we need to express here is very simple, that is, the selling points of your product. In short, it is what others do not have, and what others do is better than what they do! Here we need to keep the image clean and tidy, and do not add unnecessary special effects, so that consumers can easily understand it during browsing.

Third-level distribution system development product details page in addition to pay attention to the regular page, you can create a traffic sales product details page, the primary and secondary are distinct, fully grasp the customer needs. To sell goods, the marketing method of the third-level distribution system is also very important. marketing is the basis of sales and a high point, so that sales only increase and decrease.

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