How to optimize SEO content in Enterprise station

In the SEO industry has "content for the king, outside the chain for the emperor", visible in the focus on SEO content optimization has been achieved consensus. But criminal day marketing found in the operation of the project, there are still many people think that the enterprise station is more special, Enterprise Station SEO is the external link building, do not need to do content. In fact, the enterprise station and other sites are no different, only do a good job in the station content optimization, Enterprise station SEO performance to a higher level.

Criminal Day marketing based on practical experience, summed up the Enterprise station SEO content optimization of the top, middle and next three policies, the following specifically said these three kinds of strategy.

First, the best policy: adhere to update the article, enrich the content of the site, to seize more keywords

Adhere to the importance of the update embodied in two aspects, to the portal site, for example, the key to a good portal site is fresh, high-quality content updates. Constantly add fresh content, so that the portal site has a large number of pages are included in the search engine, have the opportunity to seize more keywords, the content of high-quality, but also make these content constantly outside the station is cited, enhance the weight of the site. Enterprises to stand on this point should be to the portal station, for the site to inject more fresh, high-quality content, adhere to the update to accumulate weights, preemption rankings.

Enterprise Station of the regular column corporate news, product introductions, corporate profiles, etc. only touch on the content of the company, the key words involved are very limited. Criminal Day Marketing suggested that the enterprise website can be characterized by the establishment of independent information columns, the specific situation may be broadly divided into two categories.

Enterprises that provide products or services to only a small number of people: for example, manufacturers of industrial machinery, law firms and so on, such enterprises can consider the establishment of the site encyclopedia, questions and answers, experts and other information columns, in the maintenance of the update while also pay attention to the quality of the article, authoritative articles more opportunities to be cited outside the station.

An enterprise that provides products or services to the public: for example, manufacturers of consumer goods, such as enterprises in addition to Wikipedia, questions and answers such information columns, but also consider the establishment of a message board, community and other UGC columns, to encourage users to write posts, so that the content of the original degree of higher, easy to be included.

Adhere to the effect of the update is very tempting, but need more resources, Enterprise Station implementation SEO content optimization policy needs to meet two prerequisites:

SEO awareness of the content of the team: to be able to focus on key words, long-term stability for the enterprise station to provide high-quality, original content;

Strong technical support: able to build new content platform for enterprise station in accordance with the requirements of the optimization team.

Can not meet the above two points of the enterprise, the day of marketing recommendations can find professional outsourcing service providers, or choose SEO Content optimization strategy, reduce resources, of course, at the same time will lose part of the effect.

Second, the Chinese policy: Reduce the update, the construction of Enterprise News column, import weight of the home

Can not independently build information column of the enterprise station, criminal day marketing recommendations can be updated focus on the news of this piece. Compared to the best policy, the update of the strategy is much less, the site included a lot of less, the effect of keyword ranking is also a big cut.

In order to ensure that the limited update content as far as possible is included, the final ranking can be ranked, Criminal day marketing has the following operation opinion:

The news content has the consciousness to organize around the key words: This needs to compose the news content the enterprise personnel first accepts the SEO content construction The training, in the writing consciously takes into account the keyword layout.

Optimize the structure of the site, the first weight import: The first step is to set up in the homepage of the Enterprise News column, as far as possible in the home page more than a few recently updated news, to increase the opportunity to add News page is included; a conditional enterprise can also build a label system, through the label will be linked to each column in the station, increase the chain Increase the number of news pages called to increase the weight.

If you want to optimize the enterprise station even the Enterprise News column is not, the daily update amount of the site is basically zero, this kind of Enterprise station optimization focus can only be placed on the outside chain, as for the station content optimization can only refer to the worst.

Third, the worst: do a good job of key words, to ensure that each login page keyword density

This kind of enterprise station needs to first statistic the key words of optimization, because the page is very few, usually can only optimize the brand word and partial competition strength small product word. In the case that can not add a page, SEO personnel can only according to the existing resources, for the target keyword to choose the appropriate landing page, modify the title and description, to ensure that each login page keyword density. Here are two more effective optimization methods:

Stacking keywords on the home page: Usually this kind of enterprise station weights are concentrated in the home page, the weight of other pages is very poor. In order to ensure the ranking effect, can only accumulate as many keywords in the home page, of course, this approach will easily lead to user aversion, corporate image also has a negative impact.

Construction site Map: Building a site map is a good way to improve the collection. There is no daily update site is difficult to attract frequent search engine visits, so to the site structure as flat as possible, so that the search engine can easily crawl through all pages, site map can do this.

Above is the Enterprise station SEO content optimization on the next three policy, criminal day marketing that, if the enterprise in the industry has a certain degree of visibility, should try to choose the best policy, by insisting on the accumulation of web site weight, not only can make the enterprise station to obtain a large number of SEO traffic, while a large number of authoritative content will create enterprises in the industry authoritative image, Increase profits for the enterprise in the invisible Place.

Author: Chris Sina micro-blog @ Criminal Day Marketing

Original link: http://www.xtseo.com/copy-right-service/25.html

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