How to optimize website keywords

① Create a website Dictionary. First, we use long tail word mining tools to mine all the keywords that contain "Xiamen SEO", such as: Xiamen SEO Consultants, Xiamen SEO optimization, Xiamen SEO Companies, or even Xiamen SEO Li Shaocong. Filter the keywords and leave what we need (you want the visitor to find you through those words ). A small website uses a small dictionary to optimize all the words in the dictionary, which is quite awesome. For large and medium-sized websites, considering the layout, user experience, and other factors, the words in the dictionary must be expanded and segmented.

② Create the document title library and Document Library. Here we need to create the corresponding article title and article library based on the keyword library. Simply put, we will write a batch of articles, and the article title and content will be created around the keywords, which is the best original, it can also be pseudo-original. According to my habits, I will create an excel table for the dictionary in the first step, compare the keyword with the title of the article in the second step, and then write the relevant articles based on the title Library, create an article Library.

③ Regularly publish and update articles. If it is an enterprise-type website, it is absolutely enough to update the above two articles every day. It is useless to send more messages every day, but if you are in a hurry and once it is done, then... You can change it.

④ Keep 10 valid external links every day. When we publish an article, we also need to consider the indexing issue of the article. Therefore, according to the current search engine (mainly Baidu) algorithm, I personally recommend that you create 10 external links every day. Do you only need to do the homepage (the preferred domain), list page, or homepage, list page, and content for the external link? I have analyzed this issue in my field search column. If you need to recharge your account in this regard, you can see: "two widths for website link construction".

⑤ Build an internal chain system to reduce the bounce rate. After a round of updates (that is, all the articles corresponding to the keywords in the keyword library are published), we need to build a good intra-site link system. When a visitor searches for an article, we should make him have the desire to continue the second click, three clicks, four clicks ..., This can be intuitively seen from the website bounce rate of the statistical tool. Taking this article as an example, the link added here is an internal link. Of course, adding a link to an article cannot be concise or rigid. It must be related to this article and truly help your visitors. My blog bounce rate has always been stable below 35%, with an average of 31%. My website bounce rate is 72% (one month) when no internal link optimization is performed ), after completing the internal chain optimization, the bounce rate is reduced to 26%. If such a website search engine does not route you to the homepage, I think there is a problem with the search engine, not you.

6. Exchange links to improve website trust. I used to take the friendship link very seriously. Although the role of friendship links in website rankings has been weakened a lot like that of external links, the role of friendship links is still there, therefore, if you want to obtain a good ranking, we cannot give up on this one. As for what kind of friendship link object is better, the benevolent sees benevolence and wisdom. According to my personal operation habits, I want to optimize a new station, so I exchange links. As long as the other party is in the same industry, there are less than 15 links, within three days, snapshots are updated on the site and there are a certain number of records. I will exchange them if there is no cheating behavior on links.

The entire optimization process is basically like this. If any omission exists, it will be added later. Note the following issues:

①

Q: What should I do after an update?

Answer: Repeat step ② ④ to create the second update library, continue to update, and continue with the external link.

②

Q: I am a new station. I have updated it for more than a week according to your method. Why haven't it been included yet?

A: We have registered a domain name for at least one year, so we cannot find our own website on the search engine for the moment. Don't be discouraged. If you can understand the website log, you can check your website log. If you find traces of search engine crawlers, congratulations! in fact, your website has been indexed, the snapshot is not released yet.

③

Q: What does bounce rate mean?

A: jump out, that is, when a visitor arrives at the website without making a secondary click, directly turn off your website. Bounce rate = (number of jumps/number of visitors) * 100%, the lower the bounce rate, the better your site is optimized and the better your ranking is.