How to optimize the website of real estate website

Do a good job of the whole station optimization has a few points to pay attention to, do a natural rise in the ranking, below to see how the Enterprise station optimization skills, as well as fast to achieve their goals of the shortcut.

First, the selection of keywords, description of the specification

Each site has its own positioning of the product, select their own products need keywords, to optimize the first step, that is, the most critical. The choice of key words directly lead to the user can search you, as well as determine their main optimization keywords. For the choice of key words, you need to first determine the main words, such as night Stand, which is the core keywords. After the search through the network company's keyword mining and Jinhua's long tail keyword expansion of the main keywords, after that is to use Index Analysis index to determine the keyword, suggest the title Select 3 keywords on the line, brand name and company name do not put in front, so for optimization is very unfavorable.

The overview of the description should be as focused as possible on the core keywords, which is useful for keyword density enhancement and layout optimization. The description of the content must be a complete, not like the title, after recent observation, found that a lot of webmaster descriptions are imitation title and write, but do not know the harm of writing. Keywords to control the number of words in 75 or so, the company's contact to stay in which many users will not enter the site, but directly to watch the site title or description, feel in line with their taste directly contact you. For Baidu's keywords for optimization has no effect, you can not set.

Second, the station layout, website construction

The layout of the station is a website definitely to do, a good clear website build not only can enhance the user's experience, but also help the optimization of Baidu. Site to try to layout the density of keywords, should not be optimized for optimization, piling keywords is a big taboo. Enterprise website Internal optimization can be divided into three steps, the first is the Home page optimization, can appear 1-3 keywords, simple and understandable to provide users with a general route, do not use JS, flash navigation or important articles as well as access to other pages of the link, so for spiders to crawl is unfavorable.

The second is the optimization of the classification page, the long tail of the classification page can be based on keyword search tool to lock, general a classification items can add 1-2 keywords, if the keyword difficulty is lower than the main keyword, can be placed in the column home page or the category home page. The third is the article page to optimize, general article page to take the search volume is not high large keywords and long tail words.

Third, the content of the update the most important

In a site ranking, update the original article is to enhance the PR value, weight, ranking of the most important, for a business station, daily need to update 2-5 original articles is essential. The essence of the content is to enhance the spider's crawling rate, with the crawl, will have a later collection, ranking. For the industry, must write the relevant articles, specific industry articles how to write, you can see how to write Enterprise soft paper.

Four, strong outside the chain

SEO optimization is mainly around the content and the chain of two major aspects to optimize the ranking of keywords, for the release of the chain in the official forum or Local Government forum, as well as the industry forum can be sent outside the chain to leave their own site links is very good. Search engine that, the general outside the chain to do more, the site will be more popular, natural weights and rankings will have a high upgrade. Outside the chain number is not much, but in the quality, the general industry website release chain are related to the portal site and related forums. And the general content of the essence can be recognized by the masses, you can get countless reprint, use others to help you hair outside the chain, why not? For links is of course a one-way link is better, links are also need to add related industries and high weight links.