How to test and adjust the SEO effect of website?

Website SEO optimization is not a rigid work, do site SEO This work needs to be flexible, if the inflexible die-dead use a method or skill to continue to do, it will only be a waste of time. Do SEO optimization, when you continue to carry out a period of time, should be tested and appropriate adjustments, if the first formulation of the scheme has been implemented for a period of time, the results are not significant, it will require you to modify the program, using more methods and techniques to operate, so that you can improve the site. Today's small series to explain how to test the site SEO optimization effect and how to adjust:

1. What is the target URL ranking effect?

To optimize the site must adopt an active strategy, can not be any search engine to make judgments. This can be viewed through traffic analysis, while comparing the performance in different search engines.

2. Long Tail Word effect

The contributions of long-tailed words are often neglected. In fact, there is a certain size of the site, should be the long-tailed word traffic situation to carry out routine detection, included on tens of thousands of, hundreds of thousands of of the website, long tail word optimization, the daily flow of the traffic is beyond imagination. For a new station, do a good long tail word optimization for your site early agent good traffic, long tail word optimization promotion can be combined with the easy to push Polaris.

3. Effect of link bait implementation

Your own preset link bait is effective, from the flow analysis is fully visible. Can even find some potential peer link resources according to the visit record, because everyone will learn from each other, if so, can save a lot of high-quality external chain costs.

4. Mining keywords

This is quite important. Many times we think that an optimization, is to optimize the corresponding keywords, forget the fact is to adjust according to the actual situation, such as conversion rate, the conversion rate of different keywords is very large, we have to try for those high conversion rate of keywords add content, and gradually optimize those low conversion rate of the page.

5. See if the inclusion is adequate

Not included, everything is empty talk. This is done primarily by querying the total number of entries, and then comparing the actual number of pages. Number of actual pages if a page is turned on, you must calculate all the paging and page counts together. So you can see clearly which part is not enough? What if all the categories included are relatively low? It is generally necessary to think from these angles:

(1) It depends on the weight of website domain is too low?

(2) is the server environment of the website unstable?

(3) Technical errors in site navigation?

(4) Is there a large area of content replication duplicate pages?

(5) Whether it is necessary to establish an external chain for the inclusion of inadequate classification?

(6) is the website template structure stable? Wait a minute

6. Keyword ranking significantly decreased

Keyword Rankings drop for many reasons. If the collective decline, may be the site is punished, or search engine phased algorithm changes, resulting in a decline in rankings. If there is a rise in the fall, it may be the corresponding page problems, such as the exceeding of competitors do better? What are the characteristics? Where is your own gap?

7. Which pages bring search engine traffic

What keywords did the user use to search for and enter the page? Search engine think important page and SEO people think important page is match? What important categories or popular products are the pages that need to be strengthened?

SEO optimization of the site is not difficult, but it is not a simple thing, want to do a good job of optimizing the promotion of the site, first you need a conducive to the optimization of the promotion of the site, a conducive to the optimization of the promotion of the site in the process of website construction needs attention to details of the processing and optimization of the environment. How to build a website that optimizes?

How to test and adjust the SEO effect of website?