How to write an analysis report

The output of the analysis report is the result of your entire analysis process. It is a qualitative conclusion for evaluating a product or an operation event. It is likely to be a reference for product decision-making, since it is so important, you must write it.

I think a good analysis report has the following points:

First, you must have a good framework.Like building a house, a good analysis must have a foundation and a solid foundation, and a clear hierarchy can make readers clear at a glance. A clear architecture and a clear primary and secondary structure can make others easy to understand, this gives people the desire to read;

Second, each analysis hasConclusionAnd the conclusion must be clear. If there is no clear conclusion, the analysis will not be called analysis, nor will it lose its meaning, because you are looking for or verifying a conclusion before doing analysis, do not forget to give it away;

Third,The analysis conclusion should not be too preciseIf possible, an analysis is the most important conclusion. In many cases, the analysis is to find the problem. If one analysis can find a major problem, it will achieve the goal, rather than making a basket of apricots, the simplified conclusion is easy for the reader to accept and reduce the number of important readers (usually the leaders with a large number of transactions, with less time to read so much) reading psychology, if others see too many problems, the conclusions are too complex, do not read, one hundred conclusions are equal to 0;

Fourth,The analysis conclusion must be based on the strictly prohibited data analysis and derivation process.Don't have speculative conclusions. Subjective things will be unconvincing. If a conclusion is uncertain, don't mislead others;

Fifth,Good analysis requires strong readabilityThis refers to easy reading. Everyone has their own reading habits and ways of thinking. You will always write things according to your own logic of thinking, this is because you did this for the entire analysis process. Others may not understand it so well. You need to know that the reader will usually spend less than 10 minutes reading, so we need to consider who your analysis reader is? What do they most care about? You must write analysis emails from the reader's perspective;

Sixth,Data analysis reports should be illustrated as much as possibleIn fact, this is a supplement to the fourth point. Replacing a large number of stacked figures with charts will help people better understand the problems and conclusions. Of course, there are not too many charts, too many charts will make people feel at a loss;

7,Good analysis reports must be logicalGenerally, follow the following steps: 1. Identify the problem-2. Summarize the cause of the problem-3. Solve the problem. Such a process makes logical analysis reports easy to accept;

Eighth,A good analysis must be based on understanding the product.The product manager for data analysis must be familiar with the products you have analyzed. If you do not even know the basic features of the analysis objects, the analysis conclusion must be a castle in the air, how can I be convinced ?!

9,Good analysis must be based on reliable data sourcesIn fact, collecting data takes more time, including planning and defining data, coordinating data reporting, allowing developers to extract correct data or establishing a good data system platform, finally, we analyze the collected correct data. since everything is to find the correct conclusion, we must ensure the correctness of the collected data, otherwise, everything will become an effort to mislead others;

10,Solutions and suggestions must be provided for good analysis reports.Since you have worked very hard to understand the product and made an in-depth analysis on the basis of your understanding, then this process determines that you may be more aware of the problem and the cause of the problem than others. Then, based on your knowledge and understanding, the suggestions and conclusions you make are certainly more meaningful, and your boss certainly does not want you to be just a person who will find the problem, please pay more for your salary to solve the problem;

XI,Do not be afraid or shy from "Bad conclusions"Analysis is to discover problems and provide decision-making basis for solving problems. Discovering product problems is also your value. I believe your boss will invite you, not just to let you sing a song, what he wants is not a whitewashed tool. It is the value of your analysis to discover product problems and solve them before product defects and problems cause major mistakes;

12,Do not create too many difficult termsIf your boss is watching your analysis and takes 10 minutes to ask you to go over three times to explain the term, then where is the value you have written? It's better to go over it, of course, if you inevitably want to write some nouns, you 'd better have an easy-to-understand "Glossary ";

13. Finally,Thank you for your contributions to this analysis report.Including those who report or extract data for you, those who provide support and help for the product (if you analyze the product you are responsible ), we are sure that we can win more support and help only by respecting the work of our partners, and I think you are not just doing a one-click sales, talents who know how to thank and share their achievements can become a maintenance and respected product manager.