How to break through the three bottleneck of literature website development

In this economic society, the literature website is still a business in the final analysis, the ultimate goal of doing literature website is still profit. Therefore, literature Web site and economics are closely related, but also pay attention to high input-output ratio. Especially in the new era, a lot of traditional literature sites are facing the transition period, various types of readers streaming online reading the number of users of the novel, many sites have encountered bottlenecks. So how to achieve cost-effective investment, break through the bottleneck? Small weave here to find three Secrets Breakthrough literature website Development bottleneck.

　　Bottleneck One: Top writers resource grabbing is too intense

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For literary websites, the popular writer resources are very important resources. There has even been a phenomenon where a popular writer props up a website. The most popular writers, such as the author of the Battle of the heavens, are potatoes with a commission of up to 7 digits. In order to compete for the popular writer resources, the industry even to the point of vicious competition. Even so, it's still not easy to get a hit writer. Moreover, many popular writers are mobile, even if the fight to come is not equal to enter the safe. In this situation, the development of their own website of the excellent writer is imperative.

It's not easy to develop your own good writers, and it's hard to see the short-term benefits. Most of the talented writers are in the interests of the first, it is not possible to fully use a website. Therefore, it is not easy to make a choice and cultivate from it. However, if you can find a certain personal style, and the tender pen is not praised for the writer, and to cultivate, in time, will be able to cultivate "their own family of excellent children." This is a long-term investment and long-term return of the work, training takes a certain amount of time, but the return will be long-term and high-quality. In particular, such a culture of the writer on the site's feelings and dependence is strong, the loyalty of the site is also high, will be the site's pillars. Once you can have such a large number of writers, the competitiveness of the site will be greatly improved, the popularity and more profit is a matter of sooner or later.

　Bottleneck two: Popular often "for the benefit and go for the benefit", stability is not high

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It also needs to be developed and profitable when the site has not yet developed its own outstanding writers. Therefore, the current popular writer is also a very important resource. Most popular writers live by writing, of course, interest-oriented writers, so there is little materialistic temptation. Today's site can provide better remuneration than other sites, and other sites can use their interests to get these writers away. Thus, it is not enough to attract writers by interest alone.

Want to keep the current popular writer of the website, even progress a recruit other writers, there must be different from other websites, can impress the writer's heart. So what is troubling the Web writer now? It is hard to protect their intellectual property. The property right protection of our country has been a mishap, still cannot be solved so far. National laws and regulations will reflect all aspects of society, so the intellectual property rights of literary Web authors are often easily violated. But if the site can be more tough to protect the intellectual property rights of writers, to safeguard the legitimate rights and interests of writers, the author will also feel that the site is a trustworthy and worthy of long-term cooperation of the writer, so even if the price is not the most ideal, often choose such a site to cooperate.

　　Bottleneck Three: Traditional literature website competition is too cruel

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Literature Web site because it is not easy to be harmonious, the application is simple and convenient, so both more and miscellaneous. So how to stand out in so many literary sites, you can use some "popular props", such as mobile phone novels, radio dramas and so on.

When people are surfing the internet, they are more likely to watch movies or TV dramas than to read novels when they face such a large screen. But when using a mobile phone is different, mobile phone novel has advantages such as convenience, has a very large potential user base. Therefore, the development of mobile phone novels, will certainly be able to bring more clicks to the site and users. The second "popular prop" is the radio drama. The development of the television computer, although it has a great impact on the broadcast, but the radio is still a very large and loyal audience. Sometimes, image animation is really more image, but some people still like to listen to audio. They are not for the content, but to listen to a stable mood. Therefore, the development of radio plays is very reasonable. Many sites are not completely not found this business opportunity, but in the traditional thinking of the obstacles, are not really good to do this plate. and the development of radio plays is slow, some sites do not put the radio drama in the Eye. However, in fact, the radio plays, although slow development, but there is considerable development space, targeted user groups are very stable, there is a great value to explore. Make good use of two "popular props", the site's clicks will inevitably step by step.

Summary: The traditional literature web site is now to a ladder-type transition period, many literary network at this time has been faced with bottlenecks. is soaring, or by the tide of the times submerged, it is necessary to see how the site to make the choice. This article first A5 (http://zhenjiang.laijiuye.com) Zhenjiang Talent Network, reproduced please indicate the source. The development of literature website is still very long, break through the bottleneck period, must reach a wider sky.