How to choose the keywords of the enterprise website

How to choose the keywords of the enterprise website? There are a lot of business owners on the Internet to do a Web site, a day to profit how much, feel good, but also do their own site, Shanxi Seoer Cherish see many enterprises in just started to do the site, only know to do a corporate brand words, And did not integrate their products into the corporate web site, can also be understood as and did not participate in the network marketing of this platform, so many sites do a website feel no sales, nothing to use two years an order has not received, to the last site also gave up, feel useless, The server domain name and so on will not renew until the website closes. The following Shanxi seoer cherish for everyone to introduce a detailed "enterprise website keywords should choose" or the old saying the following content only for Shanxi seoer cherish opinion, only for reference, not brand new.

First of all, here to explain why the enterprise site to choose keywords (the following case for the author took over a case, for reference only): For example, you are the manufacturer of brown Sugar Health sugar, brand name is "Cane Township people" Company's name is "Hejin Tian Fu Economic and Trade Co., Ltd.", we think that if "Hejin Tian Fu Economic and Trade Co., Ltd." Does the first page make sense for rankings? The answer is yes. Will there be sales? However, to meet these two prerequisites is: First, the company's brand well-known, such as Haier, Dell, Millet, and so on, most people know. Second, the network reputation is big, the net propaganda intensity is big. The above two a lot of enterprises are not up to, so it is necessary to select a number of good key is very important.

So how should the enterprise choose the key words?

First: Someone search: To make sure someone searches when choosing a keyword, no one search the word, make it is useless, there is to make the word to be accurate, here example to give a simple example: if "Hejin Economic and Trade Co., Ltd." to do the word "health sugar wholesale" and "Huipjiol" which will be someone to search ?

Second: The difficulty of the key words: Just said in the choice of keywords to ensure that someone search, but to ensure that someone search precision on the line, the flow of large words to do more slowly (here is not to say do not, but to do it is not so easy to consider a lot of things, such as human, capital, resources, Time, etc. without considering the premise of the change of algorithm) here words can be slowly to do some easy to do the word, slowly raise some big words of the station, small station do content, big stations do structure and small station practice is different.

Third: Traffic accuracy: The ranking of the site up, traffic went up, how to improve the conversion rate of the site is very important, how to improve the conversion rate of the site is a lot of aspects of the impact, here first to say effective traffic for the site conversion rate, if the enterprise is to do "health sugar wholesale", then even the keyword "sugar" or "brown sugar" "Rock sugar", such as competitiveness and other relatively popular words to do the search engine's first place, the general start is not a good choice, because the search for the word people have a variety of ideas, some people want to come to understand the "use of sugar" some is to understand its "physical structure" and so the user here is very ambiguous, It's hard to convert into a consumer group.

The above is "enterprise website keyword How to choose" Introduction Enterprise in Do the website keyword when must attentively to analyze the user, analyzes the user's search custom, can organize some target to be clear, the accurate conversion rate good user, then does the website the Guan Jian Word layout, This is a relatively benign development for a website.

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