How to choose the right website keywords

In website optimization, the choice of keyword is appropriate for their own SEO optimization and analysis of SEO optimization effect is very important. Many friends in the selection of keywords, are simple query several times, or to see which keyword traffic to add to the site, often ignore some of the details of the choice, resulting in their own whole day to increase the chain, update content can not see the keyword ranking of the obvious rise, and then will make their own optimization of the psychological shock, began to produce a series of negative emotions. Therefore, the choice of key words and how to choose the key words will affect the webmaster's optimization psychology and maximize the effect. There are a lot of stationmaster more greedy, want to the title is piled full of the key words, think so can through different keywords bring more traffic, who do not know keywords not only bring traffic, even optimize the rankings are not deep shadow.

The choice of keywords to be relevant to the content of the site, which is to optimize the SEO to get the best keyword ranking the most basic point. The same search will not let a keyword is a, content is a B site to get good rankings. So how do we choose keywords to make them relevant to the content? First, when choosing a keyword, determine what type of site you want to do. The next search for the type of the hottest keyword, such as the site type is SEO optimization blog, then first search the keyword SEO, to see how competitors set the keyword and content of relevance. Once again guessed that their choice of keywords and content to resonate, this is very simple, such as entertainment type of nature is entertainment news, entertainment stars and so on, this is often known, through simple reasoning method naturally easy to guess. The final site column settings, each column to do the content and keyword matching degree is high, like jokes, each column is about jokes this keyword related classification, SEO each column is about SEO this word related classification. The content needs to be updated around the relevant points of the keyword. A keyword is related to the content, in this user experience-oriented optimization era is how important, so, we choose the keyword, we must not ignore the selection of the selected site type and then select the relevant keywords, this to users and search is also a good performance.

Many webmaster like to tinker with some of the more alternative optimization techniques, and some stationmaster also because too greedy, think that is related to the keywords are all added to the website, regardless of the scope of the keyword coverage. In fact, in this highly competitive web site, if blindly think big do the whole, the final result will fail. The same choice of keyword coverage of the scope is too broad, not only to search leads can not accurately judge the type of site, for users to quickly find their own information is also a negative embodiment. Just like when we make jokes, if we simply choose the key words of jokes, we all know that it covers a wide range of special, humorous jokes, classic jokes, funny quotations, funny nets, cold jokes, small jokes and so on are covered by the joke, For some people who like to watch cold jokes, it is natural that they cannot find the information they need quickly. Moreover, the scope of the keyword coverage is too broad, want to optimize the difficulty is very large. So, a suitable keyword it must be subdivided, at the same time targeted strong, so as to retain users to quickly optimize the ranking, thinking of all-inclusive personal webmaster is impossible to succeed, competitive environment, fine differentiation of the market is the ultimate way out.

Now a lot of webmaster in the optimization, are thinking of their own keywords can quickly get good rankings to comfort their own optimization mood. Especially before the author has seen a post on the personal site optimization said, the unpopular keyword is the ultimate opportunity. In fact, the author does not think so, for the choice of keywords, if you choose a few users do not search the word, the site is helpful? Not to mention the choice of key words too unpopular, the user search volume is small, effective traffic is also relatively small, so that their optimization work is dispensable. After all, an unpopular keyword as long as a little more than one or two articles related to the article can get good rankings, and this keyword because of the popularity is not high, there is a temporary flow of traffic. Of course, unpopular keyword is not all meaningless, to see its search volume, the general search volume is less than 20, or related search results less than 200,000 of the key words, the need for their choice is not big. You can also search this keyword to see whether the top page of the ranking site has the existence of top-level domain name, if it is some of the internal page is not reliable or forum posts, then it is too unpopular keywords do not waste time to choose. After all, optimization of hundreds of such keywords is better to optimize a relatively strong general type of keywords, at least the general type of keywords can see its own conversion rate.

We are doing SEO optimization so that keyword to get good rankings is not to let the key words can bring their own needs? such as sales of the site needs to improve the ranking of keywords to bring more conversion rate, garbage stations need keywords to bring traffic, friends of the site need keyword to bring loyal users and so on. However, many webmaster in the choice of keywords, will not be based on their own site needs keywords to bring things, and to casually pick some of the large amount of search. I think this is very incorrect, after all, choose a value can reflect the key words than a vague value of the keyword more useful to themselves. So how do we judge whether a keyword has commercial value? First, look at the number of bid promotion of this keyword, the greater the value of the higher. The second analysis of the user's search habits, in line with the user search key words of the business value of the decision will not be low, such as where there is a film program to sell, program Source supermarket, slimming drug stores, and so on, its key words embodied in the value is obvious. In addition, the user's purchase psychology, this need to understand a little user behavior psychology, such as what kind of words to stimulate the user's purchase desire, users want to buy things will use what word search and so on. The final keyword conversion rate. Choosing a keyword with a clear business value is the quickest way to meet your needs.

Choosing a pair of keywords allows us to see the effects of optimization more quickly, if the blind to choose the right keyword, the end of the search for the user to produce low and low conversion rate, even if the key words bring thousands of traffic, but the conversion rate is not as good as a only hundred IP keyword words, That kind of keyword is not the key word we need most. So in the choice of keywords, spend some time to analyze the key words of the optional and value, which for our site development is more favorable. This article is about here, by the Lingbi Port (http://www.lingbixx.com) exclusive feeds, reproduced please specify, thank you!