How to Design the bottom navigation of a website is more conducive to optimization and user experience

Speaking of the bottom navigation, I think all the webmaster friends know what it is, but how the design is conducive to optimization is more in line with the user experience? I am afraid there are different opinions. I used to search for relevant information on the Internet before, but I was confused when I did not have a definite statement. Today, Liu zongyang is targeting the 4000-plus high-index word diet pills, analyze the top 30 websites, find out their bottom navigation design ideas, and hope to give them some inspiration and give them more valuable comments.

Why do you think of this topic? This is because many webmasters do not understand the program very well. Basically, they use the ready-made CMS to set up a whole site. simple modifications are made online, and the rest is to update articles every day, I have been sending external links for a few months, but the results are indeed quite different. Some Webmasters have ranked their keywords, while some websites are always unstable. Why, that is, the navigation design at the bottom of the website plays a role.

In fact, it is precisely because most CMS does not have a navigation module at the bottom, so webmaster friends are relatively blind, do not know how to design well, In the end there are several design styles in the bottom navigation of the website, through observation and analysis, Liu zongyang found that the navigation design is similar to the following three types.

1. Some webmaster websites are designed in this way. Repeat the main Keywords of the website and point them all to the homepage.

　　

 

Among them, diet pills ranking 2012, the fastest and most effective diet pills, the best diet pills are what these three main keywords all point to the home page.

2. The bottom navigation of some sites is designed in this way. Apart from repeating one or two primary keywords, the important column pages not available in the main navigation are listed below, then point to the corresponding topic pages.

　　

 

Among them, the rankings of weight loss products, diet pills which are good are linked to the home page, and the most effective diet pills, which brand of the left-hand and right-alkali words link to the corresponding topic page.

3. There are still some examples. The bottom navigation design is quite concise. Please refer to the copyright statement or contact us.

　　

 

39 Health Network presents 3rd simple bottom navigation design styles for us.

Well, you must have understood the design styles of the three bottom navigation types. Someone may ask, since these three types of Design Styles exist, which design style is better? Don't worry. Let's talk about it in detail with Liu zongyang.

Liu zongyang believes that these three Design Styles evolve step by step according to the development trend of the website, which is also required to adapt to the future development trend, specifically:

The first design style is actually designed purely for SEO. Why? This is because a few keywords are accumulated and the search engine recognizes them. It is important to distinguish this word, but what about users, if you accidentally return to the home page, you will feel inexplicable and disgusted. Of course, it cannot be said that it is absolutely wrong. In fact, this layout is designed according to the "Four Words" principle of Teacher Fu Wei. The four words must be known by SEOer, respectively as the title, meta, content, and other page's anchor text, so the anchor text of this other page is also recommended by Teacher Fu Wei, can be placed in the secondary navigation, can increase the weight of the home page, so it is not surprising that many webmasters adopt this design. But the effect is good. Liu zongyang analyzed 30 pages and found that the effect is much worse and the effect is little better, maybe the search engine does not like this pure SEO layout, so the second layout is born.

The second design style is the evolution of the first style, because it not only points to the home page, but also transmits weight to the home page and points to other important topic pages, by increasing the weight of a column page, it can be described as a rare opportunity. So is this design good? Well, such design rankings are generally good. About 70% of the 30 pages are in this layout. It seems that most webmasters advocate such a design, this design has also been widely recognized by search engines and webmasters.

The third type of design is the patent of the portal station. We all know that the design principle of the portal station is that the place of the atmosphere is absolutely not simple, and the simple place is indeed low-key, on the question of bottom navigation, they generally choose a low profile, but they only emphasize the website name and filing number. There are also designs that contact us and the disclaimer. Why are we all aware of this design, this design is definitely not for SEO. Otherwise, they have already been designed according to the above two la S. What is it for? Yes, it is for users. Will users like this design, the answer is: yes, and I like it very much, because this design will make users feel that this website is authoritative, trustworthy, and secure. At the same time, the most important thing is that, it is conducive to improving the website conversion rate, which is more important than improving several rankings. The content of portal sites is all excellent, and the optimization of Long Tail keywords is superb, do not believe that you can search for long-tail keywords for weight loss to see if the optimization sites can be ranked before the portal sites. At the same time, Liu zongyang also believes that after the website is optimized to the first place, the design is still based on 3rd styles. After all, user trust is more important. Do you mean it?

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