How to design your website webpage scientifically

I think it is useful to share it with you.

Eye-tracking research is very popular in the field of network design, but it is still difficult to transform these research results into concrete and feasible designs. Here are some tips from the results of the eye-tracking study to help you improve your website design:

1. Compared images, text is more attractive

In contrast to what you think, when you browse a website, it is not an image that can directly attract the user's eyes. Most users who accidentally click to enter your website are looking for information, not images. Therefore, to ensure that your website design highlights the most important information section, this is the primary principle of design.

2. The first eye movement is focused on the upper left corner of the page.

This habit of browsing web pages should be expected. After all, the top left is the main operation center, which is used for the design of most important computer applications. When you build a website and consider website design, try to maintain this style. You know, if you want to maintain your personal characteristics and build a successful website, you must respect the user's habits.

3. When you browse the webpage, first observe the top left and top left parts of the webpage, and then read the content on the right.

The general browsing method of users shows the "f" shape. Ensure that important elements of the website content are concentrated in these key areas to ensure the participation of readers. Place headlines, subtitles, hot spots, and important articles here to attract readers to read.

4. The reader ignores the Banner Advertisement.

Research shows that readers often ignore most of the banner ads-although you maintain the livelihood of your website-and the sight stays for only a few minutes. If you want to earn money through advertising, you must innovate your advertising space and rationally configure the form of website advertising.

5. fancy fonts and formats are ignored

Why? That's because users think that these are ads, not the information they need. In fact, research shows that it is difficult for users to find the desired information in a fancy font format filled with a large number of colors, Because visual clues tell them to ignore these information. Keep the website fresh and clean. Do not ignore important information because it is flashy.

6. Use a number word instead of a number

If you use several words to replace the listing of numbers, you will find that you can easily find authentic information on your website. You should know that you are writing to the readers who will visit your website for the first time, so they can easily find the information they need and make them interested.

7. font size affects browsing behavior

Do you want to change people's views on your webpage? Change the font size of a webpage. Large fonts stimulate browsing, while smaller fonts increase the focus reading volume. Configure the ratio of the two based on your needs.

8. If you are interested in the content, you will only take a closer look at the subtitle.

Do not stick to the fixed subtitle format too much-to ensure their relevance and interest. You can also include subtitles with keywords to effectively use the search engine and bring it to readers.

9. Most people only browse a small part of the web page

If users provide information to lock their targets as soon as possible during browsing, they can develop this point into your advantage. Highlight some parts or create a project list to make it easy to find and read webpage information.

10. A short paragraph is more expressive than a long paragraph.

Web page information is provided for most non-online users who emphasize fast browsing. Unless required by context cohesion, keep the information composed of short paragraphs and sentence patterns, such as the product introduction of this e-commerce website.

11. Based on Visual locking, the one-column format is more expressive than the multi-column format.

Do not let too much information flood visitors. In most cases, conciseness is more powerful. Multi-column content is easily overlooked by users. We need to eliminate these interference.

12. advertisements on the top and left of the webpage are more eye-catching.

If you need to implant advertisements on the website and try to integrate them into the upper left corner of the page, they can attract the greatest visual attention. Of course, users only pay attention to these advertisements, which does not mean they click with the mouse. Therefore, do not sacrifice the original website design to improve the advertising attention.

13. placing ads aside with the best content can also increase your attention

If you want to improve the visibility and click-through rate of an advertisement, you can set it aside from the content that is most interesting and integrate it into the design of the webpage. In this way, users can find the desired content, and you can also improve the effectiveness of advertising.

14. In various tests, people are most attentive to reading text advertisements.

As mentioned above, Internet users generally do not spend much time looking at the content of advertisements at a glance. This is why text ads are outstanding. They are not distracting, but integrated with other parts of the web page, which reduces the visual stimulation to the readers and makes the advertisement form a successful reading rate.

15. Larger images attract more attention

If you want to use images on a webpage, the larger the image, the better. People are more inclined to view images that can clearly see details and obtain information. Make sure that the image you use is related to the content of the article. Otherwise, the image will be ignored more easily. Most readers have high-speed connections, so please feel free to use those large images on your website.

16. clean and clear close-up images can attract more visual attention

Maybe those abstract art pictures will make your website look delicious, but they will not attract the attention of many readers. If you need to use these images, make sure that the images are clear and their content is easy to read. It must be noted that those images related to the real "person" are more "excellent" than the so-called model images ".

17. The title is eye catching

When browsing a webpage, the first content that the reader can find is the title. Ensure that all links on the webpage are smooth and valid, so that readers can search through the website smoothly.

18. users spend a lot of time viewing buttons and menus

Therefore, you need to spend additional time maintaining your elaborate design. After all, they not only attract the reader's attention, but also an important component of website design.

19. The Form format can extend the reader's attention time.

Break down content and paragraphs and use forms to express your articles in large quantities to ensure the reader's browsing rate. Using numbers and other markup symbols to highlight important content of an article makes it easier for websites to browse and users can find the desired information more quickly.

20. Avoid rendering large pieces of Text

Research shows that average web viewers do not spend time reading large pieces of text, no matter how important or well written they are. Therefore, these large texts must be divided into several small paragraphs. Highlight important points and place the clicked button to improve the user's attention.

21. The format can attract attention

Using bold, uppercase, color, and underline in the text helps you obtain the most important information in the text. Exercise caution when using it, because excessive use will make your webpage hard to read and scare readers away.

22. Make good use of the blank space

Although the idea of filling up every inch of the web page is tempting, it is actually better to leave some of the remaining parts of the website. Excessive website information will overwhelm users, and they will also forget most of the content provided. Therefore, keep the web page concise and reserve some visual space for readers to rest.

23. Place it on the top of the webpage, and the navigation tool will play a better role.

Ideally, you do not want readers to browse only the initial Page when they open your website. Instead, they want them to browse and view other content of interest. By placing the navigator at the top of the page, you can use this tool to easily find the desired target content.