How to grasp the location of key words in medical websites

For SEO optimization, all walks of life can be done, but the most operational process should be noted that you need to fully understand the site's customer base, fully aware of their real needs, only in this way can be truly accurate to give, believe that the effect is not the same response. However, the medical industry SEO has been more rampant, want to further breakthrough, especially in the key word breakthroughs need more strength, the precise positioning of keywords is very important, directly related to the site later ranking effect and conversion rate, and the medical site SEO keyword positioning is more easily overlooked, Has not caused a high degree of attention. How does the medical website locate the key words? The author also according to own experience, to talk about personal ideas and views, hope and colleagues to communicate with each other, not too good, please forgive me.

1, home keyword positioning

Home key positioning is very important, because the weight of the homepage is often higher than the channel page, content page, etc., so in the choice of keywords many friends choose more difficult keywords as the first page title tag (title), personal experience for many years, home page in the current keyword competition should be moderate, should not be too big, and must be consistent with the site's overall planning, at the same time must pay attention to the brand words to build, the latter often the effect of brand words than the General keyword conversion rate.

keyword in the positioning of the time must search to understand the current phase of the user's behavior habits, can learn from Baidu Index, long tail word to develop a simple tool to master, a high-quality search term, often bring you a lot of traffic and conversion rate, attracting more target customers. Of course, when choosing keywords, the key to consider the type of key words, such key words conversion rate is high. Of course, home title label should not be too much to determine, so as to avoid weight dispersion, under normal circumstances is 2-3 key words. For example: Psoriasis Treatment Hospital _ treatment of psoriasis The best hospital _ psoriasis where to treat well _ hospital name, if pay more attention to the transformation of brand words, can be written: hospital name-a century gynecological brand. Of course, sometimes in order to more accurately lock the regional users, add geographical restrictions.

3, Channel page and list page keyword positioning

Home keyword positioning is important, but also can not ignore the Channel page and List page keyword deployment, in many cases the Channel page and List page is also the user's Landing page, in fact, the station in the user point of view when the Channel page and List page as landing page more appropriate, more reasonable, let the user into the page, Be able to choose on your own, more conducive to the user experience. When determining the Channel page and List page keywords, note that the title tag is best to narrow the keyword, different channel pages and list pages need more page title tags should be different, preferably more need to choose the right keyword, and the rational allocation of similar keywords before and after the relationship, there are plans to optimize.

Channel page and List page keyword to determine the process, in addition to the need to grasp the keyword does not stack, but also pay attention to the page title tag is not repetitive, whether the title tag, or keyword and description tag should be unique, of course, this unique contains the site inside, also contains the Internet. In particular, the list page title tag settings, many marketers will have errors, resulting in the title tag of each page repeat. Personal recommendations: "How to prevent cervical erosion-how to prevent cervical erosion-hospital name-2nd page", this type of title label is more appropriate.

3, content page keyword positioning

Content page Keyword tag is very important, because the long tail keyword development most need to apply to the content page title tag, at the same time long tail keyword conversion rate according to 28 principle conversion rate is higher, long tail key words of grasp should have to evade, what is evasive? which contains two layers of meaning, On the one hand, it is important to focus on the key words in the keyword selection, of course, it should be smaller and larger keyword combined use. On the other hand, in the content page to the title should be more repeatable, while paying attention to the proliferation of keywords, not entirely using index-type keywords, to prevent the optimization of excessive phenomenon occurred.

The content page Keyword Title label setting grasps can use: Content title-hospital name, this can fully reflect the hospital brand benefits, while also able to increase the title tag of the Web page does not repeat the line, of course, more important is the selection and development of appropriate content title, can be combined with current affairs hot comprehensive utilization, mutual integration. For example: Baidu Search the wind and roll list, search Hot List and other practical online tools, can help us to expand more effectively, using this way to constantly introduce traffic, improve the overall ranking effect of the site.

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