How to grasp the SEO strategy

Search engine algorithm in the continuous adjustment and improvement, no matter what the adjustment is to improve the user experience, the user experience is the search engine will be the most valuable information to the user's ultimate goal, want to site information can be fully displayed in the search engine, so that more users understand the enterprise and products, It must be more reasonable use of SEO, especially the need to master a good SEO strategy, the main or need to be optimized from the station and outside the optimization of two aspects.

　　

One, in-station optimization

A, increase the speed of Web page loading

The ability to quickly open a Web page is very important, and it directly affects many ranking factors, such as: Bounce rate. Once the page loading speed is too slow, the long jump rate of this page is very high, directly caused by the page related to the poor performance of the key words, that is, the keyword ranking is not ideal. Therefore, improve the overall web page load speed is very critical, generally used in what areas to improve it? There are a few ways to do this:

1, for a number of JS files for the combined use.

2, the CSS file for reasonable processing.

3, as little as possible to use Flash animation, music and so on.

4, the picture to customize the size and compression optimization processing (recommended Firefox browser plug-ins: Page Speed. )。

5, for too much redundant code to simplify the page size reduction.

6, using the server gzip compression technology to reduce transmission bytes. 7, the use of CDN to stabilize and improve transmission speed.

B, improve content value

Internet competition is more and more fierce, the same industry with the nature of the site springing up, under such a huge competitive edge, will certainly pass some of the fittest. If you want to be able to survive and achieve certain results, to be able to stand out in many, we must constantly improve the quality of the site content, continuous quality of the content of strict control, must be done without me, people have my fine effect, so that, I believe in the near future, the site will be more opportunities to show the opportunity is just around the corner.

Second, outside the station optimization

Outside the station optimization, I believe many friends are compared in the accident chain construction, or even directly defined as outside the chain of construction, in fact, outside the station optimization is the use of Third-party platform to improve the visibility of the best way, outside the chain is only used to improve the appearance of keyword ranking. More in-depth is the use of link mode to import traffic into the station, thereby enhancing the flow value of the Web page, so as to get a good ranking. Station outside the center of the optimization must be grasped in place, must put the drainage in the first place, so that the construction of the link can be more high-quality. A lot of good webmaster friends can directly through the Third-party platform to promote flow formation and transformation, reduce the direct formation of transformation costs, the cost of control, relatively, the benefit is increased.

Article Source: Shenzhen website Construction http://www.szfangwei.cn/, author: Yangqiang, reprint please specify.