How to highlight the Enterprise station SEO in the absence of chain

Baidu Webmaster platform Lee after No. 4.25 announced the "Lee talk about the chain of judgment," is a stone stirred thousand layers of waves, not only in the webmaster circle blew up the pot, in the site circle is not so, because accompanied by the official announcement, most of the small and medium enterprises site was down right. As we all know, Small business station is the content is more important, but the real use of content to do optimization of the friend is not so much, mainly rely on the chain mainly, and Baidu this time outside the chain of judgments revealed that the 60%-80% chain is the outside of a chain of junk, can imagine the negative impact of these junk chain on the site And for some more successful WEB2.0 site to eliminate the impact of this external chain algorithm update, also certainly will be in accordance with the requirements of Baidu to strictly link the export, such as the most interesting is the A5 forum signature link cancellation, I believe that too much reliance on A5 BBS outside the chain of the site will be impacted.

Enterprise Station as a weak natural site, because too much reliance on the outside chain, in the absence of such a chain of conditions, the problem encountered is quite grim, and to want to break the siege, I believe we are also very clear to do is certainly more in the content of the hard work, and the content of the core point is more to provide users with the information they want.

　　

The weakness of enterprise website is congenital, like a TV movie in the poor want to be among the rich industry, many times will not scruple too many consequences, so the operation will be destructive, such as the chain of mass, black chain spam links, including a lot of cautious before the webmaster step-by-Step signature link, do blog link operation, In this time the outer chain algorithm update also becomes the object of the attack. This weakness is in the group.

Enterprise website outside the chain operation if according to the requirements of Baidu (users or other sites sincerely recommended), that operation will certainly also be congenital weakness, because Small business station, you are not well-known in the industry, to want others to recommend the initiative that is very difficult, so we have only the chain of the exchange of a half of the trading chain of friends, Any other form of link seems to be an external chain with a purpose. According to the requirements of Baidu, share plug-ins may be the weight of the link will be improved, but how to monitor the sharing of cheating outside the chain will become a problem.

For the content, is the core of the enterprise station breaking ice, how to do a good job content it?

1. Find the source of creative content

The source of content creativity is a lot of friends headaches, especially for small businesses, not so many sources of content, then how to do?

A. Out of the way of thinking, change the form of writing, can be a comparative analysis of the industry, can be a story-type content, can be more in-depth knowledge of the industry, you can interview the form of dialogue, to find their own that an excellent content creative model.

B. Analysis of user needs, users are generally with problems come to our website, then his problem is what? This is our intention to study, such as an air-conditioned user home air-conditioning is broken, then he wanted to repair air-conditioning, the beginning of the search for a brand of air-conditioning repair phone, to find our website, For his home air-conditioning trouble simple to understand, the user is actually very concerned about the cost of maintenance, these several thinking process customers encounter problems, if you can solve in the article, then the user may be immediately transformed, such content is also the user wants.

2, the formation of the difference of content

Recently, we have been talking about the difference of content, we all say that it is a good idea, but how to do it is always a problem? The paper never compares with the real gun to do the last one. Last year in Wenzhou when the operation of an SEO site, although it is a local SEO site, but can definitely get a good ranking in the country, SEO this word has been in the second page-the fifth page rankings (if not worried about Baidu down right, the first page can also go up), remove the strong outside the chain support, In the content also a lot of effort, the following talk about their own content differentiation strategy:

A, Content PLATE: Company news, introduction of the company's latest events and customers to sign, highlighting the strength of network marketing, SEO knowledge, SEO cases, the beginning of the time there is a SEO story plate, these sections, in the network marketing inside most of the introduction is business-to-business promotion knowledge, SEO story to explain webmaster story, SEO cases are pure original case analysis, so the content of the difference is very obvious.

B, the difference of the frequency of content update. Enterprise Station General Update frequency will not be particularly high, every day there are 2-3 articles on the more diligent, the beginning of the content of the site to update to 10, so the search engine spiders crawl particularly fast, natural inclusion rate can achieve 80-90% appearance.

There are some subtle operations, are the details, so optimized after the very stable, of course, the current site has not been found, because Baidu, you understand.

3, the site more recommended content

Site content recommendation in fact, from the perspective of external links is really for users to recommend content, then these content is absolutely recommended valuable, because the SEO optimization unit is a single page, so the site of the other pages of the content recommendation belongs to the outside chain category, if we recommend, then is the garbage link, If you are recommending good content from the user's point of view, such content recommendation links will be able to deliver a sufficient amount of weight. Perhaps you are more vague about this concept, let me give you an example: Guoping's blog. Each of its blog SEO articles are worth a look, even if it has not been updated for 2 years, but its SEO thinking in the future many times are in line with the mainstream requirements, especially large Web sites, the following is an article of the two recommended links, if you right this just from this article look, Or read the previous two articles, but the content needs to continue to review, then the two links must be clicked, do not know what people look like the mentality, anyway, I have two links have clicked, because these two links to me useful.

　　

For the bad environment outside the chain, our enterprise stand to break through, must be a bitter experience, to find their way out, otherwise blindly rely on the outside chain strategy, and then die very miserable.

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