How to improve Baidu bidding effect in 2013

Recently many people asked me to bid this piece actually do not do, the effect is getting worse, there is no market, because has been very busy, so long time did not write articles, today, and we discuss this issue, but my personal suggestions. First simple talk about my bid experience it, time is really fast, Flash himself to do bidding for almost 6 years, which has experienced a lot, there is joy, there are sadness, there is happiness, there are pain, there is hope, but also lost. Experienced in the medical industry, education and training industry, tourism industry, decorative building materials industry, lawyers law industry, machinery and electronics industry and so on, it is not easy to walk all the way, but they have grown a lot, promoted a lot. Overall bidding in the past few years my biggest feeling is: Just start to do the bidding, basically as long as the investment money do not have to manage anything can earn, every day consultation people are very many, the efficiency is also very high. And now the situation is: competitive competition more and more expensive, more and more stringent supervision of the parties, the effect is getting worse. Is that not a bid now? To do is certainly to do, the Internet market is some and is the future trend, the competition is so many, who give up so who first lose business opportunities, who first to win more market. Different industry bidding profit is different, some industry auction a single profit is tens of thousands, a year of promotion fees are reversed, so do is definitely to do, but specifically how to do can not like before anything, need to use good thinking and skills to operate.

2013 how to improve the bidding effect? Share my opinion for free, and I hope it will be useful to you:

　1, the account structure optimization or core focus.

Account structure optimization is to improve the quality of the key words, improve the performance of the entire account, so as to win the low price ranking by the front to do the basis. A good account, Samsung keyword should be at least 80%, the structure of the account is very clear, keywords and creative clicks and shows are higher. This is the basis of bidding can not be ignored.

　2, the site user experience is still the key.

The quality of the website directly affects the user's consultation and deal, including, the website opens the speed, the product is sufficient to attract the customer, the telephone is conspicuous, whether has the on-line consultation dialogue function, the website content quality is not high and so on, these factors still affect the bidding effect the key. As for why I do not want to repeat, do not understand can add me. In short, let the site retain users.

　3, competitors analysis of risk aversion is necessary to do.

How many competitors do you have in this business? What keywords they have done, rankings, how to put in, how many irrelevant keywords your account spends each day and whether there are malicious clicks and so on, these must be done, the so-called TSE, only probably understand the competitor's situation, Then their next move to more clearly understand.

　　4, price and ranking problem.

Now a lot of people are reacting to higher bids, and they're not in the first line. In this regard, I think that on the one hand, Baidu's bid cost increased, the other party will not have to blindly to rob the first second ranking, the cost of the issue according to their own needs to carry out, ranked first second effect is not necessarily good, ranked fifth sixth effect is not necessarily bad, According to the keyword competition size and actual situation to operate it.

　5, other questions: consultation and dialogue skills, there is no consultation click, there is no deal and so on consultation.

A lot of people are saying that my money ran out every day, why did not consult? Check Hongjiang I think this is definitely a problem, bidding is a system work, each link is closely related, if which link out of the problem, will affect the effect of the consultation and dialogue skills is also very important, the guests come, bid even if the purpose is achieved, As for whether or not to deal with business negotiation skills, so to think about many aspects of research, other due to the time relationship is not analyzed, you can add me down to exchange.

Finally, we hope that many efforts to win more profits by bidding, the effect is getting better. Well, due to the time, today to share these, very late, if you have seen what doubts can add my QQ 377813833 I come down for your answer for free, more auction experience can also Baidu search me, please also pay attention to this site.