How to improve the conversion rate of Baidu bidding landing page in medical industry

A lot of medical industry will take the SEO route or Baidu bidding, if you want to know how to do bidding landing page, I recommend you read under the "Medical profession website editing tips of the auction article editor." But a lot of medical industry found that opened the bidding, how no conversion rate, the number of special visits, one months to throw out tens of thousands of, or even a hundred thousand of, but no effect, what is going on? In fact, effectively improve the conversion rate of Baidu bidding is better. I simply on their own experience, to introduce the medical profession how to improve the Baidu bid landing page conversion rate?

　First, what is the conversion rate.

Conversion rate refers to the percentage of total clicks of the promotion information in a statistical period, the number of conversion actions completed. The calculation formula is: conversion rate = (conversion times/clicks) x100%. For example, take psoriasis for example, if the number of visits a day is 1000, then, 100 people, then the conversion rate is 0.01.

This shows that the conversion rate is the core of the ultimate profitability of the site, the promotion of Web site conversion rate is the results of comprehensive operational strength of the site. Especially for the medical site, this conversion rate is with a detailed link, if the conversion rate is particularly low, it means that your bidding costs are getting higher. If the long-term conversion rate is lower, then, the auction is a "bottomless pit."

　Second, how to improve the conversion rate of Baidu bidding landing page in medical industry

Before simply said what is the conversion rate, then, the following for the medical industry, detailed introduction to the medical profession how to improve Baidu bid landing page conversion rate.

Contact method of <1> Hospital. First is the phone, I believe that we are now 400 telephone is particularly profound, especially some large enterprises, such as Haier, Hisense are 400 telephone calls, so that consumers now to 400 phone special trust. So it's best to start with a 400 phone call. followed by the address, there are many hospitals are small clinics, playing ads are a certain area in a certain building, a look is not a regular hospital address, so, the use of a clear address for the hospital, is very good.

<2> Hospital specialist, hospital qualification and packaging. Now a lot of people like three hospitals, medical Insurance Sentinel Hospital, Gwy subsidy experts. These are very attractive to the eyes of patients, is everyone concerned about. So, you have to work hard to the packaging experts to do.

<3> website Authenticity certification. Now there are too many false websites, so netizens are very cautious, so the site ICP record, Network Shield, network police and other signs can virtually increase the authenticity of the site, before see some hospitals on the website installed Plug-ins, a website anti-virus software on the report Trojan virus, imagine a patient can trust such a site?

<4> authoritative media reports. We all know that no hospital will tell patients that their hospital is not good, and patients generally have doubts about the hospital itself, so how to use a good third party authoritative media, such as newspapers, television and other authoritative media to speak, the effect will be better than our direct marketing. For example, if you're making an attractive ad in CCTV, it's easy to call your reputation.

<5> website Planning. A Web site planning, whether it conforms to the user experience, is the most important. After all, we opened the bidding, if the patients do not want to see, then, you have fallen into the "bottomless pit." Below, I from several aspects of the site planning this piece.

1, the site must look clear, comfortable, there are a lot of medical websites will be their homepage as a bid landing page, so if your site makes others look very uncomfortable, it will greatly reduce the conversion rate.

2, if your landing page to be clear, then, you must be particularly careful planning your bid landing page, because this is the stage you can show to the patient.

(1) must follow the patient search habit to write the article. For example, the patient searches "Psoriasis treats" this keyword, then your bidding landing page should be "psoriasis how treats" or "psoriasis how treats the most effective" the title.

(2) The symptoms of disease and treatment, must be clear, do not long speech, no appeal, no attraction of the article, is not going to see. Moreover, the general patient is more tense, the mentality has the panic, therefore, your article must diligently highlight own superiority to be OK.

(3) Effective guidance, many people like to do the consultation window is very large, so that patients to consult as soon as possible, so not practical. After all, each patient is not the same point to want to consult, perhaps he just want to know why there is this disease, then, you do is, must be in the landing page to guide him to the line. Then, you must be consulted in the right place to insert, so that patients do not consciously produce counseling.

3, consultation. General Medical Web site will find that the patient is a lot of counseling, but often from counseling to see the Doctor is very little. This situation often occurs during the consultation process with the patient for a long time, but the patient finally does not come to see a doctor, whenever encountered this kind of situation, the best to check the chat record, finally judged this patient is not intentional patient, for instance consults after the sickness care, dietotherapy kind and so on topic, this kind of topic conversion rate generally is not high, therefore as the consultation, Should learn how to judge the patient's degree of intention, whether to determine the need, in the field of Internet marketing, the hospital is not a charity, do not waste time on some patients without demand.

The above is my medical industry how to improve Baidu bid landing page conversion rate of a simple introduction, in fact, for the medical industry, improve the landing page there are many, there are other questions, we can communicate with each other, I am the Qingdao seo, you can login http://www.guoqing8.com/, Can add my qq:331055515, look forward to your addition, please keep the URL, thank you!