How to improve the CTR of drilling materials

To achieve a high click rate and lower the unit price, drill-up materials must be seamlessly integrated with text files and artists and be optimized based on data analysis. I would like to share with you the experience of doing drill-up exhibitions in our stores, hoping to get some help from new users.

To achieve a high click rate and lower the unit price, drill-up materials must be seamlessly integrated with text files and artists and be optimized based on data analysis. I would like to share with you the experience of doing a drill show in our store, hoping to benefit new users.

The first is normal serving.

The drill show director will ask the buyer for the appropriate materials, such as the model chart, style and model, which are often the main factors that determine the click rate. After you select the primary payment, you will communicate with the buyer Supervisor. What are the selling points of this payment? for example, it can be sold as a dress, and the chiffon fabric is very breathable and comfortable. When doing creative text, we will extract concise text from these selling points. for example, the Queen of Europe and America is the fan! The European and American control MM has seen 7200 pieces of monthly sales, 99 yuan shipping, and so on. After the content of the text is determined, the artist will make the ideas based on this.

The second type is promotional materials.

Half a month before the start of the promotion, the boss will propose the overall promotion plan and the amount of traffic required to fulfill the specific sales target. At this time, the drill show owner will make a corresponding plan. the unit price of each click is limited to less than the amount of money, and the traffic is obtained through the visitor or interest placement. the error rate is about 10%. After the Boss reviews the plan, the plan will be issued to relevant personnel for coordination. For example, in this part, the homepage details page needs to be completed in what time period, and the homepage description page of the featured item will be completed. Node-related links are critical. that is to say, when the homepage design is completed, should materials be uploaded for review? Logically, after the details page of the home page is available, the uploaded materials may be approved. However, if the homepage is too early, the push effect will be poor. based on previous experience, it is enough to push the homepage on the day before the activity. There is no accurate review time during the material review process. The official reply is to review the materials within three working days. Therefore, there is a problem between the two. As the main way to get traffic, drill-down shows will not be available if materials cannot be approved. Therefore, this must be placed first, therefore, the upload of the homepage must also be used with the material review. I have seen the drill-up materials written by the split-person who started the event in September 9, but the actual release time was already in September 12. through a simple analysis, I think it should be during the review process, failed for the first time. after the modification and upload are passed, the activity has passed the best time. Therefore, all links should be based on materials that have been approved. If you cannot accurately control the discount information or other important discount content, you can prepare several additional texts so that you can be prepared.

Third, control the activity process.

Because there is no chance to test images during promotions and find the one with the highest click rate. Therefore, if the amount of advertising is large, it is necessary to take a certain risk. However, to do the activity, you must be time-sensitive and cannot wait. In order to make the best combination of the two, the only thing we can do is to use real-time bidding. First, you can choose to deliver all the materials after the materials are reviewed and approved. If the promotion starts at eight o'clock a.m., you can consider the first two hours as the time period for testing images. Use the background data to find images with a relatively high click rate and retain them. you can unbind images with poor click rates. In this way, you can get more precise traffic with the lowest click price. It is worth mentioning that this real-time bidding price will not change after 15 o'clock. Therefore, all adjustments should be completed before this time period, including increasing advertising plans and raising bids.

These are basic and effective techniques in the actual operation process. if you can use them properly, you can lower the unit price of clicks, get more precise traffic, and increase the conversion rate.