How to improve the ranking of enterprise websites

From school to learn SEO also have a period of time, remember the former family will always ask me such a thing: learn how to do after computer, who wants you? Now go home, the family will say: "Girl, your technology how, or you also give me to open a corporate website, so that others in Baidu can also be found in our home company." The development of the Internet today, even open the machine will not be the family also want to be able to occupy a place on the Internet. That for the enterprise to do the website, we stand in what aspects to consider? What can be done to improve the ranking of corporate websites? website Optimization blog for everyone to analyze their own point of view.

First: The purpose of the enterprise to do the website

The internet popular People's life, the traditional sales can not meet the needs of people's lives, we all want to reduce the burden of their lives through the network, E-commerce is increasingly replacing the traditional consumption. Therefore, as an enterprise, the establishment of corporate Web site is a necessary product of future development. Enterprises can directly through the site to show their products to customers, the use of the network can better manage customer information, at the same time the corporate website can make their products have a wide range of publicity, so that more customers understand the product information, so that the product can be achieved in a short time a good publicity.

Second: Improve the ranking from the website content construction

For a web site after the website, the site's content construction is a site's core, the quality of content construction care about the user's experience and search engine on the site included. The original content of the corporate website is much less than that of other websites, that webmaster will find a way to locate the original content of the Enterprise website, the enterprise website to the product introduction must be detailed, the user comes to the website through the search engine, want to get the original content of the value in your website, if your website and other website like, Customers come to your site, will feel disgusted, at the same time for different enterprises, product characteristics are not the same, the advantages of these products webmaster will find ways to use the original content to describe it, so that users can find value.

Third: Improve the ranking from the construction of website structure

The content construction of the website is the core, the construction of the website is the framework of the Enterprise website. A good corporate web site from space, domain names, templates are very perfect. The website domain name is best the enterprise's name pinyin, or the enterprise product related pinyin, such customer is easy to remember, the search engine also easy to remember. For enterprises, the price of space and the interests of the enterprise compared to a large difference, so the company's Web site in space can choose a stable, fast-speed overseas high-speed host, ixwebhosting host can be considered, independent IP, the official Chinese website (http://cn.ixwebhosting.com). Enterprise Templates do not need too fancy templates, simple and generous best, color matching to clear, home do not use pictures instead of text, which will affect the opening speed of the site. But in the inner pages of the article, the introduction of the product, to be appropriate to increase the picture, when the picture is more convincing than the text, so that the customer experience greater. At the same time, the site's internal chain construction to optimize, the establishment of related products within the chain, you can reduce the rate of the site jump, but also to increase the user experience.

Four: From the site outside the chain building to improve ranking

The original content of the enterprise website is very few, want to take the product of the enterprise website to write soft article estimate difficulty will be bigger, that stationmaster friend can try to write the soft article of the optimization, deliver in each big platform, bring the soft article outside the chain to the website. Second, in the friend chain to the site to find outside the chain, friends of the search also to find and enterprise-related sites, general enterprise site management of less people, so the enterprise snapshot is not very new, in search of friends chain, snapshots can not require too harsh, other included, the weight of the chain site is to be considered. Finally, through other platforms to the site to find outside the chain, question and answer class, experience category, net Pick collection.

Five: Improve the ranking from the website keyword construction

Enterprise Website Keyword Construction also must consider the keyword choice whether conforms to the user experience, the keyword is hot, the long tail keyword also wants to do the optimization, the product many enterprises must do many keywords, to one mainly, other do the subordinate key words. At the same time, the site in the construction is, the site's Title,keyword and description to consider SEO optimization, search engines are generally from the site's title began to crawl the site, the site keyword density is not too high, do not import too many high weight keyword links, This search engine will be considered cheating phenomenon, in the content of the site, the key words will often appear, the first paragraph of the article, and the end of the article to highlight the keywords, to the keyword bold, to increase the visibility of keywords, while improving the weight of keywords in the site.

Enterprise website optimization is not difficult, in the enterprise's original content too little, not close the staff to manage it, causing everyone's enterprise station for a long time snapshots do not update, ranking has been falling, for the enterprise station, as long as there are specialized personnel maintenance, improve keyword visibility and weight, pay attention to customer experience, do not give the site to add animation burden, The website opens fast, wants to improve the website rank is very simple.

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