How to improve the number of Web pages included in the electronic business

Most of the electronic business site because of site positioning or product structure, and other characteristics, the general feeling of their own site pages included low number, of course, for e-commerce sites to effectively include more than the number of pages the better, each page is equivalent to a soldier, the number of pages, then the chances of winning the war is greater, how to improve the number of pages included, This requires specific analysis of specific situations:

1. For some vertical electric operators, because of the single product structure, resulting in fewer SKU number of products, the overall number of pages, even if the proportion is high, can not break through the total number of pages of the ceiling, for such a solution for the electric quotient of several:

A. Increase the number of product aggregation pages, such as: List, topic, label or screen number of pages, these pages are basically for product attributes, user requirements, such as two mining, Wang Tong before the "keyword blasting" is in fact the mining of product attributes, this approach involves data analysis and program development and other work, The cycle is relatively long, but the flow is more accurate, conversion rate is relatively high.

B. Add product related additional pages, such as: gallery, comments, etc., through the expansion of each product, the number of pages will be increased in geometry, while the flow quality is also relatively high, but to note that this method is a double-edged sword, on the one hand can promote the whole station product rankings, On the other hand, it is possible that the focus page has been preempted by the non key pages.

B. Add Content management system pages, such as: questions and Answers, Wikipedia, CMS, BBS, blog, etc., the purpose of these content is not directly to attract direct buyers to enter, but in various forms of content to attract users to enter, and then the flow into the mall to form a deal. This method is likely to be the fastest method, as long as the data mining, and then to expand the content, traffic will soon rise, see a lot of electric dealers in this method, but this method should be used with caution, although you get a relatively good flow statement, But do you need to consider whether or not a gorgeous report is useful for the site or just add to the server burden?

2. For low weight websites, we often encounter this situation, a site no matter how to increase the content, Baidu is included in the number is not to go, or even a decline in the situation, this situation may be the low weight of the site caused by low weight caused search engine crawl frequency is low, coupled with higher content and other reasons, Search engine index A batch of new data after contrast old data, found that the repetition is relatively high, will it think that repeated data deleted, the experiment proved that the higher the weight of the site, repeated deletion of the proportion will be smaller, the solution is to maximize the quality and quantity of the chain, there is no simple method.

3. For a structured web site, although search engine spiders can now crawl very complex site structure, but it prefers simple, so the construction of various forms of navigation, channels, maps, etc. is very important to understand the key relationships at all levels, you do is to get through all the channels between the pages, to do relevant, automatic, Clear Hierarchy

4. For a site that is cluttered with code or a large number of overall pages, how to let search engine spiders in a certain time to crawl more pages, and not be later deleted is the most important, search engine crawl page time will be based on the page size, the larger the length of the page, the longer the page load time spent longer , so as much as possible to reduce the size of the page's code, and reduce the page's HTTP request, Baidu statistics also added to the website Speed test tool, it seems Baidu also very much hope webmaster can pay attention to this aspect. Moreover, Baidu is not later removed from the index library, as far as possible to maintain the specificity of each page content, not only in the article or product information False original, can be used to control the content of the page, such as: related articles or products, can also avoid being treated as a duplicate page.

Of course, the number of electronic business site included low, not only the above four situations, there are more complicated situation, as long as we Sunding mentality to analyze, we will find the root cause, and then the right remedy, to solve the fundamental problems, if there are more problems in the electric business SEO, Welcome to communicate with me. Micro Blog: Http://t.qq.com/lichunhua