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First, collect a lot of keywords related to your website or product. The next step is to combine the collected keywords to form common phrases or phrases. Many people use two or three words to form a word when searching. According to statistics, the average word is 2.3 characters. Do not use a single word as a keyword. Such keywords are difficult to rank among the top 10 search engines. For example, if you have the following keywords: "search engine, software, and improvement", try to combine them into "search engine software" and "search engine improvement. Making words into keywords helps improve your website rankings, and you will be more effective in increasing your website access volume. For example, few people use "Search Engines" or "software ".
2. discard some keywords: Find the keywords that are rarely used in the search:
A: In English, there is no difference in the case of search engines.
B: incorrect spelling keywords are useless, but finding a word that often has a spelling error code can increase your access volume.
C: remove the deprecated words, including "the, for, a," in English. There are ", and.
D: No one will search by words like "best" and "crazy. If your website contains similar words, you 'd better remove them.
Select the optimal Keyword:
As mentioned above, you must have listed a large number of keywords. However, you have already removed some unused ones. But for you, there are still too many. Now it's time to go to the final step of keyword optimization.
Try to search by using the remaining keywords in the search engine. do not focus on the most popular keywords. Sometimes it is easier to rank secondary keywords. Because the most popular keywords have more competitors, and the secondary keyword is vice versa. When selecting a keyword, the trick is to find the balance between the keyword requirement and the keyword competition, that is, the competition for the selected keyword is not very fierce.
Why use html meta tags?
Meta Tags are special html tags embedded in your webpage. They contain some hidden information about your webpage. The purpose of the Meat tag is to explain to the search engine what information is related to your webpage. For advanced search engines, html meta tags are nothing new. But in any case, it is indispensable for a good web page. Let's explain it here.
When you plan a search engine optimization policy, meta Tags are very important. However, adding meta generally does not help you get a better ranking in search engines. There are several meta tags, but the following are important: description tag, keywords tag, and title Tag (strictly speaking, title is not a tag ). These labels are especially important when you refresh tags from time to time. If you want the search engine to index your website, the html Tag redirection (redirect) label and robots tag will be used.
Note: Only 20% of the web pages in the questionnaire use the "keyword" and "description" tags (that is, keyword, description)
Separate multiple keywords with commas.
3. title Tag
The title tag may be the most important tag on your web page. It is the most visible part on your web page. Put it before description and keyword. It is best to add the keyword of your website to this tag. The title tag plays an important role in search engines. It is best to put it in front of other meta tags, which is more conducive to your website ranking. (Note: Some search engines rank by the letter priority of the title tag, and try to use the start letter in your title) the title tag is the first one that people see about your website in the search engine, so try to make it simple and clear. Let people know what your website is about at a glance.
4. Description tag
The Description tag is behind the title. It can be a short sentence (one or two sentences ). Describe your website. Like the title tag, this is what people click to link to your website in the search engine list. These descriptions will encourage people to browse your website rather than your competitors. (The description cannot be too exaggerated. Otherwise, when a visitor finds that the content is not what you say on your website, he will quit soon .) Many search engines can describe about 150 words, so make sure that your description is less than 150 words, otherwise, the search engine will automatically cut out the excess parts, resulting in incomplete descriptions of your website. Search engines think that the keywords in the description are far more important than the content in the web page (as if this is not so obvious now ). As mentioned above, it provides very important information: Make sure that your description correctly reflects the topic of your website, and try to add your main keywords to the description, the more meta keywords, the greater the meaning. This will highlight your keywords.
Most search engines (except google) now support descriptin tags. If you do not use it, you will lose the possibility of ranking first.
5. keyword tag
Compared with the description and title tags, the keyword tag is not that important. Some search engines ignore it completely, but using the correct keyword tag is still effective for improving the ranking.
In addition to search engines, it is generally invisible to people. A keyword tag is a hidden tag that provides search engines with a list of keywords or key phrases related to your page. You can use corresponding tools to find a series of keywords that apply to your website. (Note: A keyword tag can only contain a list of keywords related to the content on your page. All the keywords here must be related to the page content .)
Tip: organize related keywords on each page. Each page must focus on different products or content. Listing full keywords in tags is not good for improving your website rankings. Multiple keywords are separated by commas (,), which indicate the meaning of logical "or. A space indicates the logical "and ". This is required to formally describe keywords in the keyword tag. However, many search engines separate keywords with spaces to search for more relevant results. In this way, the search engine combines the keywords separated by spaces in a certain way. You can try two methods to see which one is more suitable for you.
Keyword should not be repeated 3-6 times in the same form. Generally, this is regarded as the largest number of keyword duplicates (as if it has changed again ). Therefore, try to avoid repeating your keywords again and again. This is SPAM (keyword SPAM) for every search engine, and you will be punished accordingly. Most search engines allow you to use up to 1000 characters in a keyword tag. Generally, using related keywords for each page will increase your website ranking. An important factor is keyword redundancy. If one keyword is a character and your keyword tag contains 100 characters, the keyword redundancy is 1%. Search engines will use relevant algorithms to calculate your keyword redundancy for every important word or phrase on your web page. Removing unnecessary keywords helps increase the ranking of your website.
Basic Search Engine Optimization policies:
Why can some websites rank well in search engines, but some cannot be found? What is this secret? As the Guidelines on free search engines say, there are five factors you must remember:
1. Content and themes of your website.
2. Number of keywords on each page.
3. Location of keywords.
5. Number of links.
1. Search engine optimization policy: website content
The actual content of the website is an important factor in your network optimization strategy. If you want your website to be ranked first in the search results, you must have actual content on your website. Search engine spider is basically a blind man. They can only judge the quality of your website on your webpage content, rather than on images or flash animations. Indexing search engines with sufficient content on all pages is a basic requirement for a successful search engine optimization policy. It is easy to understand why a website with no content is difficult to arrange. When searching for information, people always want to find a website with many important information. Naturally, websites with rich web content rank much better than those with rich web content. Every website owner who optimizes their website should keep in mind. Do not forget to update your website. Both search engines and visitors want to see new information. What does this mean? This requires you to collect a large amount of information and focus on changes in this field.
2. Search Engine Optimization Strategy: keyword density
There are usually hundreds of words on the web page. How can a search engine tell which words are important to your website? The search engine counts the number of words on your page. Repeated words or phrases are considered more important. Search engines use their own algorithms to measure the importance of each word on your page. The ratio of the number of keywords to the number of words on the page is called the keyword density, which is the most important factor in the search engine optimization strategy.
To get a better ranking, your keywords must appear several times on the page or within the range allowed by the search engine.
How can we know the keyword density to get a better ranking? It's easy, as long as you search for the keyword you want to optimize in the search engine, and then count the density of the keyword in the previous websites. Of course, there are also many tools for calculating keyword density (you can find them on this site ).
3. Cable engine optimization strategy: highlight keywords
Place keywords in valuable places. After counting the number of keywords required on your page, consider where your keywords are stored on the web page. Highlighting keywords is one of the most important factors attracting the attention of search engines. The search engine will focus on the content of a part of your web page. Words in this focus are much more important than other words. This is the so-called "highlight keyword ".
A: Title and meta Tags: As mentioned in the previous section, title tags are the most important tags on webpages. Therefore, it is very important to place keywords in the title. Some search engines will pay extra attention to the "Description" and "keyword" tags.
The title tag specifies the important content of a website for your visitor. "Title": is in
. Keyword appearing in the "title" tab is of great benefit to improving your website ranking.
C: hyperlink text: the idea that you link to a webpage is related to the content of your website is quite normal. This is why keywords are so important in link text.
D: URL text: keyword in your domain name and your webpage will have a great impact on the search engine ranking. This keyword is called "URL text". When another website establishes a link with your website, try to use the keyword as the link text. This will help increase the importance of your website and affect PR.
E: Top: the text at the top of the webpage. The content at the beginning of each segment is particularly important. Therefore, try to include keywords in these areas.
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