How to improve the user experience of a website

Site construction at the beginning of the first to clear the purpose, the site for whom the establishment of a clear positioning of visitors, how to achieve transformation, how to profit and so on. Successful development of a website every detail is very critical, Wuhan to do a website to detail how to improve the site's user experience.

One: High quality original content

High-quality original content is the source of the site operation, no content of the site as the depleted river, can not provide valuable nutrients to visitors. But insisting on high quality originality is not as easy as it sounds, and insisting on regular updates means that more original content is needed to support it. Stick to the creation or collection? Most people choose the latter, once they have acquired the original, no matter how you modify the structure and expression of the article, you are false original, because its central idea is similar to others, when the visitor search keywords See all the same article, its user experience is not good to where to go. Of course, if you can fit into your own unique ideas and ideas, the user experience will be able to improve a large section, will enable more people to remember and collect your site, because your site content for visitors is different. So if you are not an original High-yield, and there is no money to hire a master to write, then the false original play to the extreme bar, I believe we are young people have to modify the experience of others, the focus is to have their own unique ideas and ideas.

Two: Target visitor analysis

Describe, as much as possible, the gender age of the target audience, company users or individual users, geographical location, professional attributes, and so on, to analyze the target audience's preferences and search habits, and to cater to them. For example, your target audience is female, so make the website interface do more vivid, function to do as simple as possible. If the target group is male, then make the site more concise atmosphere. Of course, this also involves the site function positioning, such as the enterprise station or electric business station or portal, can not generalize, as far as possible flexible use and grasp the target audience's heart. Advertising for the purpose of the site, especially to pay attention to their own advertising, such as the window to reduce the user experience of the ads do not put, the price is too large.

Third: Market Competitive analysis

A lot of analysis competitor's website, the selection of a more excellent case, analysis of the value of its users of the part, as far as possible to do the first reference beyond, of course, to achieve a synthesis in a difficult, but through competitive analysis, you can quickly lock the most valuable part of the user, through the screening ultimately determine their own site development Focus, Improve the user experience as much as possible.

Four: Search engine landing Page construction

Usually we pay much more attention to the homepage construction than the inside page construction, because each page can set different title and description, so this greatly increased the search access to the page, in order to achieve the best results, these landing pages should contain eye-catching headlines and the most practical information. Landing page's main role is to directly face the expected visitors, is often seen as a conversion page, because the site visitors do not need to browse the site can be completed transformation, which will greatly facilitate the user, so important within the page building can not be ignored.

Five: Market demand Guide Development direction

This problem should have been discussed at the beginning of the building, but we consider that the site to continue to develop must be constantly updated, and constantly find new opportunities and market demand, so as to upgrade to solve new problems and needs. Website can build small and fine, can also pursue all-inclusive, according to their own development positioning. In short, starting from the user needs, the target user group's potential needs to be summed up to provide and constantly improve the solution to inspire and meet the needs of users, such a site will greatly improve the user experience and adhesion.

VI: Website Foundation construction

Basic construction is an essential element of a website operation, such as the simple and effective site code, fast implementation, server security, stability and access speed, and even the domain name and the relevance of the content of the site, will affect the user experience.