How to increase the unit price of Google Adsense: click rate

In principle, there is no direct relationship between the click rate and the unit price of Google Adsense, but there is a conversion rate factor in the Google SmartPrice system, which is directly related to the click rate, and SmartPrice directly affects the unit price of the advertisement, the unit price of Google Adsense ads has a certain relationship with the click rate.

Of course, I have never said that the unit price is high when the click rate is low, or the unit price is high when the click rate is high. Only when the right click rate is available can we get a good price. Although it is confusing, it is really the same thing.

For content-oriented advertisements, a 100% click rate is the best effect, that is, a display produces a click. The higher the click rate, the more accurate the matching is. Only when the page is closely related to the current topic can visitors have the interest of clicking it.

There must be a reference for improving the CTR and low. The average CTR of Google Adsense is around 0.5%. I have seen a lot of high clicks and low clicks. Of course, they are more of the strange data provided by webmasters. Generally, we only look at a result with a certain amount of data and a long-term result. Therefore, the click rate of those sites that only display hundreds or thousands of entries per day is of little value, because there are too many accidental factors, a casual change will directly affect the results.

The most suitable one is about the average, that is, 0.5%. It is a normal value near this click rate. your site will get a normal unit price instead of the unit price adjusted by Google Adsense. Although the website with a high click rate has a good revenue, as mentioned in the previous article, the unit price is determined by many factors, and the click rate is only one of them, if others do well, the click rate is too high.

Abnormal click rates are divided into two types. One is too high, which is usually caused by Invalid clicks. Webmasters artificially place advertisements in places that are easy to be mistaken, for example, very close to download links, encourage clicks, and other cheating techniques, these will not only affect the unit price, but the account is very insecure. If your advertising is normal but the click rate is also high, for example, 10% or higher, you also need to consider the source of the click, not just the current revenue, A high click rate will affect the long-term unit price.

One is too low, too low click rate is also not liked by Google Adsense, the conversion rate will be very low if the click rate is too low. Google Adsense will not direct high-quality ads, that is, advertisements with high unit prices, to sites with low click rates, because doing so will affect Google's revenue.

The following methods affect the CTR:

1. Reduce the number of advertising units

There is no need to put too many advertisement units on all pages. Google Adsense advertisements are normally arranged from top to bottom according to the unit price, if three advertising units are put on, it is easy to see advertisements with poor matching and low unit price.

2. select an appropriate location

The proper position is relatively easy to be noticed by visitors, but it is not easy to get to the ad space. Only the clicks generated by visitors who are interested in the ad content can bring you considerable income.

3. Increase the number of presentations

Of course, if you do not manually refresh and add a display, it is a violation of the rules and the account may be stopped. You can increase the number of presentations by increasing website traffic, or participate in the advertisement sharing program of the advertiser Forum. You can easily obtain thousands of ads from the Forum, it will be helpful if your site is small.

4. Avoid channels with low click rates

In some forums or novel sites, the PV/IP value may even exceed 100. This is not a good thing for Google Adsense. If the click rate of a channel is lower than 0.1%, consider dropping the channel.